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Question on keywords

Two different keyword matches - which one gets the stats?

   
5:02 pm on Apr 12, 2007 (gmt 0)

10+ Year Member



I'm guessing that when Google decides which keywords to display your ad with, it goes down the keyword match list you have specified and carries on until it finds a match (if at all).

What happens, however, when you have multiple matches. How do you know which one will have conversions, impressions and clicks attributed to it?

For instance consider the keywords AAA, BBB, CCC

if you had the following broad matches

AAA BBB CCC
AAA BBB

And now searched for AAA BBB, which one of the above would get the stats?