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Conversion rates

4:50 pm on Apr 12, 2007 (gmt 0)

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Let me first say I'm new to using Adwords and have only been doing so for a few days.

I know this is a very broad question but I was wondering what sort of conversion rates people have achieved out there and in what contexts. I set the conversion monitoring up the same evening I started using Adwords with the appropriate javascript in place (from Google) on the conversion page.

I'd to offer the following input - I'm speaking in the context of a travel and accommodation company and so far, after much tinkering and playing I might add, I've managed to achieve a conversion rate of 10%.

I'll be even more specific by saying that a conversion in this particular context is taken to be an enquiry for an establishment which may/may not result in a confirmed booking.

Very curious to know what has been achieved out there...