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Changing Algorithm on Content Ads

     
10:35 pm on Nov 3, 2006 (gmt 0)

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Has anyone heard about google applying the landing page element to their algorithm for content bids as well? It seems like what happened this summer on the search bids will be happening on the content bids. Anyone else have any info on tis?
1:06 am on Nov 4, 2006 (gmt 0)

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NV,

I am glad you mentioned this....

I feel it is happening now :-(

One of my biggest Content campaigns has been butchered in the last month....

September Stats
110,000 CLICKS 0.10% CTR $0.45 AVG CPC 2.8 AVG POS.

October Stats (Nothing Changed)
55,000 CLICKS 0.10% CTR $0.59 AVG CPC 4.7 AVG POS.

Look at the position change...

Again, no changes on my end.....

1:07 am on Nov 4, 2006 (gmt 0)

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Can AWA or anyone else share their thoughts?
5:09 am on Nov 6, 2006 (gmt 0)

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I have taken about a $400 a day hit on my content network. I have made zero changes. Cant seem to figure out why the drop. A answer would be great.
7:34 pm on Nov 6, 2006 (gmt 0)

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Perhaps I am wrong but I thought most of us already agreed this has been going on for a long time! For the past few months many of us have seen their content campaigns being butchered. My Adwords traffic has been reduced to about 10% of what is was. One of my main explanations for this is the introduction of QS on the content network, but then again, I might be wrong. An insight of AWA would indeed be appreciated!
8:21 pm on Nov 6, 2006 (gmt 0)

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The Inside AdWords blog sent me email today that they would be incorporating QS to the Content Network over the next couple of days, and also working on their algorithm. Me, I welcome it from both sides (AdSense and AdWords)
8:23 pm on Nov 6, 2006 (gmt 0)

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There is news about this on the inside adwords blog:

[adwords.blogspot.com...]

"In the next few days, we will be making two changes to how AdWords evaluates landing page quality. First, we'll begin incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for search. Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change. Second, we're improving our algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system."

[edited by: Kobayashi at 8:26 pm (utc) on Nov. 6, 2006]

2:34 pm on Nov 7, 2006 (gmt 0)

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"Second, we're improving our algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system"

Weren't they supposed to be doing this already? So many people was fine tuing their h1's and putting up privacy policies, and Google didn't even bother with the content.

3:19 pm on Nov 7, 2006 (gmt 0)

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I think with the new content QS addition, they mean they will start evaluating a website's theme and general tone and see if it matches with a keyword. Whereas before it was a site's general structure.
5:36 pm on Nov 7, 2006 (gmt 0)

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I think with the new content QS addition, they mean they will start evaluating a website's theme and general tone and see if it matches with a keyword. Whereas before it was a site's general structure.

I so hope not. In this way they are just restricting the reach of advertisers. I do understand 'relevency' and all of that but there are certain kind of sites I would like to be on because I know my target audience might be there. Sure my product might not match stuff on the website where my ad is showing up, but my traffic can still be relevant.

Though I am still quite unclear whether google looked at CTR/QS for the content network before and used it for discounting etc. I am quite clear on 'smart pricing' on content but not the benefits of having good CTRs. And hardly get satisfactory answers from support anymore. Maybe someone here can enlighten me. Thanks in advance.

11:44 pm on Nov 7, 2006 (gmt 0)

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I wonder how this is going to work with CPM ads and site targeting.
9:14 am on Nov 8, 2006 (gmt 0)

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I think it just started today. One of my content ads campaign is down from >100K impression/day to 30 today :(
11:43 am on Nov 8, 2006 (gmt 0)

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on November 7 this apparently hit me, today is the 8th and i went from averaging over 8000 clicks per day down to about a dozen

i contacted support for an explanation but they haven't had time to respond as yet

3:41 pm on Nov 8, 2006 (gmt 0)

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It happened to one of my campaigns at exactly 5pm EST yesterday.
5:11 pm on Nov 8, 2006 (gmt 0)

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We have seen a dramatic drop in Content impressions in the past week. From >200 000 impressions per day through August and September, we went to a very volatile period in October - up to 1.8 million on some days. Since 30th October we have seen < 150 000 per day.

Is there anyone who can confirm that this is due (or likely to be due) to the landing page being considered for content?

5:29 pm on Nov 8, 2006 (gmt 0)

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confirmed...
6:35 pm on Nov 8, 2006 (gmt 0)

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Done today for me. I'm death.
My content-only campaigns has less than 100 impressions today at half-day, no clicks.
6:36 pm on Nov 8, 2006 (gmt 0)

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On the brighter side... AdSense CPM up ;-).
6:40 pm on Nov 8, 2006 (gmt 0)

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My Adwords trafic dropped 75% overnight.
Adding that to the 80% that already occurred during the past 2 months, that would mean I am at uh... 5% of my original Adwords traffic.
6:51 pm on Nov 8, 2006 (gmt 0)

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It happened to one of my campaigns at exactly 5pm EST yesterday.

How could you notice that? I'm really curious.

6:54 pm on Nov 8, 2006 (gmt 0)

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Seeing lots of ebay and shopping.com on content network...
6:57 pm on Nov 8, 2006 (gmt 0)

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"How could you notice that? I'm really curious."

My site stat counter took a nose dive. Little green arrows turned to red. I haven't seen another green one since yesterday :(

Green is above 7 day average for the hour and red means below avg.

Tuesdays are always green all day.

At least i don't have to worry about getting clicks from all those best x sites anymore. Hopefully the fake search engines are knocked out too.

7:45 pm on Nov 8, 2006 (gmt 0)

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I'm seeing more traffic. Unfortunately, I'm paying more per click on the whole. Some adgroups have decreased average cost/click. While others have increased. On the whole: Higher prices.

Wes

11:08 pm on Nov 8, 2006 (gmt 0)

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Seeing lots of ebay and shopping.com on content network...

Ah yes, reminds me of search back on July 11. I guess that is what google wants. They must have considered that a success to be going through the same thing on the content network now.

-Mike

11:30 pm on Nov 8, 2006 (gmt 0)

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Am I interepeting the following portion of the Adwords Blog correctly in that i take it to mean that the only thing nessacary to restore my clicks from content ads is to raise my bid?

Will my landing page quality affect my ad's position?
Not for Google search. While one's landing page quality is directly correlated with the minimum bid required for one's ads to run, it does not affect your ads position (or 'rank', as it is often referred to) at all. However, since there is no minimum bid requirement for contextually-targeted ads, low quality landing pages will result in the need to bid higher to compete in the auction, which could also impact your position on pages in the network.

2:44 am on Nov 9, 2006 (gmt 0)

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This is big for us.....

For over two years we have maintained several thousand clicks a day on the content network with very good conversion rates. Our landing page is excellent and very content driven.....

today we have had 51 clicks so far.

I called my Google rep and he confirmed the new changes today....discussed a few things but what it really boils down to is "Your screwed" and I can't do anything about it.....and we don't care how long you have been with us.

We have changed one thing..... our landing page would go to index3.htm ..... on index3.htm we had a redirect screipt that would dose some tracking for us and take them to a page called p.htm

Im wondering if their "Quality bot" didn't like the re-diret script. I changed it today but my rep says it takes two weeks for the bot to come back.....sure hope that isn't true.

Interesting thing though.....I asked if these pages were still beeing checked by a real human.... the answer...."We used to do that at the beginnig and now it is 100% bot"

After 3 1/2 years and hundreds and hundreds of thousands of doing this....this is the first day we have LOST money playing this game.

heyday

P.S. I'll bet anyone that there is an "Emergency Maintenence" this weekend to hopefuly fix this mess.

2:17 pm on Nov 9, 2006 (gmt 0)

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I guess I was right...... Maintenence this weekend..... what do you know......

heyday

2:25 pm on Nov 9, 2006 (gmt 0)

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Bahbye MFA/arbitrage guys :)
2:42 pm on Nov 9, 2006 (gmt 0)

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I GUARANTEE the big arbitrage players will still be there. Why would they disappear from content when they didnt disappear from search?

I would suggest the results on both search AND content would be better served by manually banning the accounts of those doing massive scale arbitrage.

7:09 pm on Nov 9, 2006 (gmt 0)

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Article I found on Google AdWords new update. Looks well researched. Don't know how much weight to give the guy, but highly relevant to this discussion.

[edited by: jatar_k at 7:24 am (utc) on Nov. 12, 2006]
[edit reason] no urls thanks [/edit]

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