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All blue ads are gone?

What is the deal?

     
3:17 am on Sep 15, 2006 (gmt 0)

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Maybe this is just a glitch, but I noticed all ads in the blue moved to the side for a bit. Nothing was showing ads in the blue.

Anyone seeing this?

3:57 am on Sep 15, 2006 (gmt 0)

5+ Year Member



I justed checked <with an online tool>. The situation appears only on certain DC's.

[edited by: tedster at 8:36 pm (utc) on Sep. 17, 2006]

4:31 am on Sep 15, 2006 (gmt 0)

10+ Year Member



Still up on certain keywords.
4:41 am on Sep 15, 2006 (gmt 0)

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I spoke to my account rep. They are testing a new feature whereby when a user performs multiple searches and does not click an ad, the ads are all moved to the right side of the page. The rationale is that the user does not want to see the ads anyway and it lessens the chance of a poor prospect clicking on an ad. If you clear your cookies, the results will go back to normal.
2:04 pm on Sep 17, 2006 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Steve Bryant over at eweek is working on an article [googlewatch.eweek.com] about it. I think we will see more on it this week from eweek.

Google is testing a new advertising layout on search results pages in which ads are removed if a user consistently chooses not to interact with any of the ad elements on the page.

According to posters in the WebmasterWorld forum, Google is removing the top blue ad from search result pages and only showing ads on the right side of the screen. The blue ad is removed if a user consistently does not click on ads. The blue ad is restored if the user clears his or her cache.

2:48 pm on Sep 17, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I do not like that. If the user does not click on an advertisement then may be google should serve up a similar keyword advertisement.
3:11 pm on Sep 17, 2006 (gmt 0)

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Trinorthlighting
I think you are missing the point

I suspect that there are some Surfers who never, or very rarely, click on a Ad.

I also suspect that there are some Surfers who never click on a "Blue Ad" but may click on a "right hand side" Sponsored link.

If I understand this correctly, if G recognises a particular Surfer as haveing this behaviou, they will vary the displayed Ads to try to creat some variety in the Surfer's behaviour - just showing another Ad that the Surfer is equally blind to will not accomplish this.

3:11 pm on Sep 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google trying to show up their "no-evil"?
For me, that's a good example of shooting themselves in the foot.
3:39 pm on Sep 17, 2006 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The rationale is that the user does not want to see the ads anyway and it lessens the chance of a poor prospect clicking on an ad.

With respect, this explanation does not make any sense. By this logic, Google shouldn't be showing such users any ads at all. IMO it's more likely to be about ad blindness, as Pengi says.
4:59 pm on Sep 17, 2006 (gmt 0)

10+ Year Member



I've been wondering about the "blue" ads since Adsense decided to push the "blended" default color scheme to combat banner blindness.

If they really want to give those ads a premium space, they should remove the blue shading, but then they would be indistinguishable from regular SERPS (not that the average user knows or cares about it anyway).

Are there any eye-tracking or statistical studies about the performance of the top 3 blue ads versus top of the SERPS and top of the right hand column?

6:12 pm on Sep 17, 2006 (gmt 0)

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Any chance of Google making this feature available for us publishers. Perhaps pull the alternate ad if user does not interact with Google ads after many page views. Will greately help our ECPM I think.
7:45 pm on Sep 17, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I can understand changing the ads around, especially for the color blind.

But, most people surf from work, and people behind those computers can change easily. So I still do not agree.

They should put a way in the google toolbar for the user to choose to turn them off though.

11:25 pm on Sep 17, 2006 (gmt 0)

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The ad-blind flag may time out after a certain number of hours.
2:04 am on Sep 18, 2006 (gmt 0)

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----Surfers who never, or very rarely, click on a Ad.

Hello World..

2:39 am on Sep 18, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Humm .. but what if I want to see the ads and I don't want to wipe out all of my cookies?
3:52 am on Sep 18, 2006 (gmt 0)

5+ Year Member



The idea that it was implemented in order to not show ads to people who usually never click them is foolish.

If this was the real behaviuor of people, my CTR wouldn't have been ~5% lower that day across the board. It should have stayed the same, but it didn't.

5:48 am on Sep 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The rationale is that the user does not want to see the ads anyway and it lessens the chance of a poor prospect clicking on an ad.

Another way of looking at it. If a user never/rarely clicks on an ad, and happens to click on an ad, it may be because -

- The regular SERPs weren't good enough that he/she chose to click an ad instead. (I rarely click an ad, and there are few rare occasions when I had to look at the ads to get the site I wanted)

- The ad creative (Title/Description were just what the user was looking for and induced him/her into clicking, vis-a-vis not so relevant regular SERPs)

I guess, it is quite assumptive to generalise a user who never clicks an ad and if he/she clicks then that is a "poor prospect"

6:40 am on Sep 18, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



If the user does not click on an advertisement then may be google should serve up a similar keyword advertisement.

What a great idea!

Now, why didn't the rocket scientists at Google think of that?

Why keep showing the SAME ads when the same user repeats a search? Do they think if they repeat the same ad a number of times, the user will eventually click?

I noticed the move to the right last week. I don't think it is helpful. I think it is distracting. First they're here, then they're there. Maybe that is what they had in mind. If so, I don't think it's working. It makes me less likely to click through.

3:22 pm on Sep 18, 2006 (gmt 0)

10+ Year Member



They prolly worked out by changing the layout it draws attention and more clicks somehow down the track or something. Doesnt really add up otherwise. Maybe I missed something?

also Bewenched, you only need to clear that particular Cookie, not all of them ;-D

- Ben

6:43 pm on Sep 18, 2006 (gmt 0)

WebmasterWorld Senior Member whoisgregg is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If the user does not click on an advertisement then may be google should serve up a similar keyword advertisement.

With the exception of broad match, advertisers choose the keywords for which their ads appear. Unless this idea was only in regards to broad match keywords, I don't see how such a system could be implemented to the advertisers satisfaction.

"You asked for your ads to be shown for [green fuzzy widgets], but this one guy was never clicking an ad when he searched for [blue shiny widgets], so I showed him your ad and he clicked! You do sell blue shiny widgets too, right? Oh, you don't? Well, at least I got him to click an ad!"

9:44 am on Sep 19, 2006 (gmt 0)

5+ Year Member



Has anyone else seen their campaigns suffering since this change happened? My ads have dropped from a permanent (as in it's been there for over a year) position 2-3 on a very high traffic term to position 5 since this change was first reported. My CTR has taken a beating and I'm having to increase my max CPC to force the position and keep my traffic levels/CTRs up.
11:03 am on Sep 19, 2006 (gmt 0)

10+ Year Member



But what about users at work, behind a network. Most people search and order from work. We all know Mondays and other weekdays that too office work hours get more conversions. Each of these users behind a corporate network may have different user behaviour.

How will google know in such a case, one guy is an ad clicker and another guy is not?

3:21 pm on Sep 19, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



How will google know in such a case, one guy is an ad clicker and another guy is not?

Cookies.

I doubt they even care about IP address unless cookies are blocked.

And there are other techniques that don't require cookies, though I don't know if Google uses them.

One clever technique I just learned of here on WebmasterWorld. It's pretty obvious, actually. Put a javascript function in a seperate file. Have it return a unique ID (i.e. serve a different version of the file to each user). After the first time, the file will be served from the user's cache. Handily defeats users who turn off cookies.

 

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