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Cpc drop?

     
8:25 pm on Jun 6, 2018 (gmt 0)

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joined:Nov 29, 2015
posts:100
votes: 23


Can anyone think why cpc would drop about half?

Say Iíve had 0.30 per click for years, now itís 0.15 - started Jan 2018. (Not actual/exact figures)

Is there anything I could check to see reason? Or anything I could have accidentally done in Adsense account to lower cpc.

Site layout hasnít changed.

Thanks for any help.