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why www.example.com average cpc is higher than example.com for adsense?

adsense,cpc

     
1:54 pm on Mar 16, 2018 (gmt 0)

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joined:Mar 16, 2018
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recently,In the background of Adsense, I found that the average cpc of a first-level domain is greater than the average cpc of a second-level domain.
For example, one click for example.com is about 0.3$, and one click for www.example.com is about 0.1$.

My guess is that the example.com's index page and rights are more important than www.example.com. Therefore, advertisers are bidding fiercely, so the unit price is high.
Don't know what the reason is?

[edited by: martinibuster at 3:58 pm (utc) on Mar 18, 2018]
[edit reason] EXAMPLE.COM Exists for Examples. Please use in the future. Thanks. [/edit]

 

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