I sell photo/text ads locally at a flat daily rate. But now that I'm using the Ad Balancer and getting a lot of passbacks, I'm thinking about selling that slot locally, too.
I would like to do a flat daily rate instead of going through a whole auction process, mainly because it would be a much easier sell. I just can't think of how in the world to explain it to the layman.
Anyone else here selling the passbacks on a local level? If so, how did you determine a fair rate, and how are you describing it to the advertiser?