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DFP: Writing a Placement Description

3:49 am on Feb 6, 2017 (gmt 0)

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Does the wording of the description here make any difference, or is it really just for my own reference?

If it's valuable, should I use keywords for my site and demographic, for the placement, traffic expectations, or what?

Further, I used DFP many years ago, but then stopped. As I'm moving back, is it beneficial to use the same old placements as before, or should I toss them and start over with new ones?