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Why Your AdSense May Not be Approved or is Rejected

Reasons why your application may not be approved

7:04 pm on Dec 3, 2015 (gmt 0)

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Must own your own website

You must be at least 18 years old

Your site must be primarily in one of the languages supported by AdSense. Scroll down for a list and a link to the most up to date information.

Has your site been active for at least six months?

Reasons why your site might not work well with AdSense:

Sensitive content that's prohibited
Sites that are negative, non-family safe, or potentially offensive may have their ads filtered in order to protect advertisers. This is known as being classified as a site with sensitive content. In some cases the AdSense system may be unable to find ads appropriate for this kind of content and ad serving will stop.

Using AdSense with other ad networks
It's ok to use AdSense with other ad networks and affiliate programs as long as you follow Google's guidelines, viewable here:

Can you apply for more than one AdSense account?

The answer is no, you can't apply for more than one AdSense account. Google then lists three situations and instructions for how to solve them. Here are the problems, visit Google to read the solutions:

1) I need to change the Google Account login for my existing
2) I can't access my existing account
3) I need to add more sites to my existing account
4) I need a separate account for my business
5) I need more reporting channels

Your site must comply with the AdSense Program Policies
The official page is here:

The following is an unofficial summary of the AdSense Policy page. You are encouraged to visit the official page because the AdSense policies frequently change:

- Invalid clicks & impressions
You can't click on your ads, cannot encourage others to click on ads, or artificially increase ad impressions or clicks.

- Encouraging clicks
Can't encourage others to click ads or use any deceptive means to obtain clicks, can't promise compensation, can't promise to donate money for helping increase ad clicks/impressions, can't place ads next to navigation or images.

- Content guidelines
Can't place ads next to prohibited content.

- Copyrighted material
Can't place ads on pages that violate copyright laws. You must have the legal right to display the content on your page.

Counterfeit goods
Can't display ads on pages that offer for sale or otherwise promote the sale of counterfeit products, including knockoff products meant to mimic or look like another genuine brand product.

Webmaster guidelines
You can't violate Google's webmaster guidelines (essentially spam guidelines).

•Do not place excessive, repetitive or irrelevant keywords in the content or code of webpages.

•Avoid hidden text or hidden links.

•Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.

•Do not include deceptive or manipulative content or construction to improve your site's search engine ranking (e.g., your site's PageRank).

•Create a useful, information-rich site and write pages that clearly and accurately describe your content.

Traffic sources
Can't receive traffic from pay-to-click programs, unsolicited emails, or from the "action of any software application."

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
•Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.

•Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
•Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.

•Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.

•Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.

Must comply with Google's Landing Page Quality Guidelines

- Must provide relevant, useful & original content

- Must be trustworthy, open and explain products and services before asking for sign ups, money, information, etc.

- Site must be easy to navigate

- Site must encourage people to stay on the site by being fast to download.

Ad behavior
Can't modify ads so as to artificially increase ad peformance. You are encouraged to read their Modification of the AdSense ad code page.

Ad placement
Can't place ads in inappropriate places. Examples are:
- pop-ups
- emails

Google ads, search boxes or search results may not be:
•Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
•Displayed in pop-ups or pop-unders.
•Placed in emails, email programs, including webmail, or on pages where dynamic content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus. (Does not apply to AdMob.)
•Placed in emails, email programs, or chat programs. (Does not apply to AdMob.)
•Obscured by elements on a page.
•Placed on any non-content-based page. (Does not apply to AdSense for search, mobile AdSense for search, or AdMob.)
•Placed on pages published specifically for the purpose of showing ads.
•Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
•Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.

Site behavior
- Sites should be easy to navigate
- can't change user preferences
- can't redirect users to unwanted websites
- Can't automatically start downloads
- can't include malware
- can't include pop-ups or pop-unders that get in the way of site navigation

Technical requirements
Sites must comply to Google's technical specifications and requirements.
- sites must be in languages supported by AdSense (scroll down for a list of supported languages)

- Format requirements

•WebView •AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies. App developers wishing to monetize by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames: •Android: Chrome Custom Tab [developer.chrome.com...]

•iOS: SFSafariViewController (iOS9 +)

•Google AdMob and AdX in-app ads may be shown in an app next to a WebView so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense program policies.

Google advertising cookies
AdSense publishers must publish and abide by a privacy policy that discloses that cookies and/or web beacons are being deposited on browsers and read, tracked, by third parties, including the collection of information.

Identifying users and user consent
Can't pass any information to Google:

•that Google could use or recognize as personally identifiable information; or

•that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).

More information here Guidance for complying with the Identifying Users Policy.

Your site must disclose information about data collection, the sharing of that data and the usage of that inoformation, that takes place on any site, app or other property as a consequence of your use of AdSense (or any Google advertising service). OR you can promimently link to this:

Children's Online Privacy Protection Act (COPPA)
This is applicable for sites that are shown to children. You are strongly urged to read the following:

Gambling content
Different rules depending on country. Publishers in certain countries are allowed or not allowed to display ads on gambling sites or that display gambling content. Please visit this page to find what publisher countries are allowed to display ads on gambling related content:

Product-specific policies

AdSense for content: Publishers may place up to three AdSense for content units on one webpage. This includes a maximum of one 300x600 ad unit (or similar sized ad) per page. In addition to three AdSense for content ad units, publishers may also place up to three link units and two search boxes on each page. These policies apply to both desktop and high-end mobile optimized sites.

AdSense for search: A maximum of two Google AdSense for search boxes may be placed per page. Also, a single link unit or image ad only may be placed on pages with AdSense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. AdSense for search code may not be integrated into any software application such as a toolbar. The online AdSense for search product is limited to five (5) billion queries per account from the period of July 1st to June 30th of the following year.

Languages that are supported by Google AdSense
Your website must primarily be published in one of languages that is supported by Google AdSense. Your application will not be approved if your website is not published primarily in one of the languages that is supported by Google AdSense. The up to date list of languages is here [support.google.com].

Here is the list of Google AdSense Supported Languages, up to date as of today, April 29, 2016:
  • Arabic
  • Bulgarian
  • Chinese (simplified)
  • Chinese (traditional)
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Filipino
  • Finnish
  • French
  • German
  • Greek
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Latvian
  • Lithuanian
  • Malay
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Ukrainian
  • Vietnamese