New User from IE
joined:Dec 11, 2013
I noticed an increase in RPM and CTR since yesterday, went to investigate a bit more, and it looks like there is a new 3d relief style added to the arrows in text ads (desktop browser), making them look more like pushable buttons.
It's a small change but appears to be quite effective. It will be interesting to see how long before ad-blindness kicks in again after this change, or if Google will stick with this arrow style (as far as I can tell, it doesn't appear to have changed on mobile browsers yet).