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New text ad arrow style

7:30 pm on Feb 14, 2015 (gmt 0)

New User from IE 

joined:Dec 11, 2013
votes: 0

I noticed an increase in RPM and CTR since yesterday, went to investigate a bit more, and it looks like there is a new 3d relief style added to the arrows in text ads (desktop browser), making them look more like pushable buttons.

[i.imgur.com ]

It's a small change but appears to be quite effective. It will be interesting to see how long before ad-blindness kicks in again after this change, or if Google will stick with this arrow style (as far as I can tell, it doesn't appear to have changed on mobile browsers yet).

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