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AdSense Direct, R.I.P.

     
6:03 pm on Oct 24, 2014 (gmt 0)

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Well, that didn't last long. Received this email this morning from the AdSense team:

Dear Publisher,

Thank you for participating in the early trial program for the AdSense Direct link. After analyzing the results of the initial testing period, we've decided not to move forward with this beta feature. We want to thank you for trying it out and giving us your valuable feedback throughout the process.

We recommend that you remove the URL for the AdSense Direct link from your site or sites by November 25, 2014. Advertisers will no longer be able to book campaigns through the AdSense Direct link after this date.

We are constantly working to improve the AdSense product to provide you with the best experience possible. Stay tuned for new trial opportunities!

Sincerely,
The Google AdSense Team


I'm one of those who is sad to see this go. It seemed to make a lot of sense to me, and I'm scratching my head as to why it didn't work out. Did any of you try it, and have any response with it?
8:23 pm on Oct 24, 2014 (gmt 0)

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Nope, no time, and I suspect the adoption rate was pretty low. Most people just don't want to take the time.
10:39 am on Oct 26, 2014 (gmt 0)

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Same for me as netmeg, sometimes it's impossible to find the extra time required and then if it's not suitable it's wasted time...yes, I do realise if it's worth it it's not wasted however I am still limited to 24 hours a day.
3:20 pm on Oct 28, 2014 (gmt 0)

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Looked into it a little more and, as I understand it, advertisers looking to use AdSense Direct had to use Google Wallet for payment. It's likely that limited its adoption as well.
 

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