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Google AdSense Releases Two New Ad Sizes

     
12:00 pm on Jun 4, 2014 (gmt 0)

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Today, we’re pleased to share two new ad sizes - 970 x 250 Billboard and the 300 x 1050 Portrait - that will help you reach more advertisers while also enhancing user experience and engagement on your site.Google AdSense Releases Two New Ad Sizes [adsense.blogspot.com]
As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image ads. Additionally, they can show similar-sized image ads when doing so will maximize the performance of your ad unit. In this case, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 x 600 would serve in the 300 x 1050 ad unit.

As both of these new sizes are large ad units, you can place a maximum of one per page.
12:20 pm on June 4, 2014 (gmt 0)

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970 x 250 Billboard and the 300 x 1050 Portrait

No thanks.

1: Scream "Look, advert"
2: White space?
3: Mobile phones.
12:25 pm on June 4, 2014 (gmt 0)

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...a 300 x 250 ad would serve in the 970 x 250 ad unit


Hmm... that sounds pretty flexible. Do you think it will drop down to 300x250 for a mobile display? That size looks great on a mobile.
12:38 pm on June 4, 2014 (gmt 0)

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Yikes. That's a little big for my taste. Be interested to hear if anyone tries them though.
2:18 pm on June 4, 2014 (gmt 0)

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Ack. Too big.
11:37 pm on June 4, 2014 (gmt 0)

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Notice they show that monster 970x250 at the top of a page. I think in reality that is not the ideal place, might be too much ad above the fold depending on nav, logo, etc. space usage.
4:55 am on June 5, 2014 (gmt 0)

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Hmmm. I'm wondering how many stacked text ads they plan on cramming into that 300 x 1050 beanstalk...or if you'll get one small ad in the top 250 pixels or so and blank space for the rest. Really? Viewers with small screens will have to scroll to see the whole ad and talk about nothing but ad above the fold. That leaderboard would pretty much hog the whole screen in many scenarios and how are you gonna justify that when Google dings you for lack of content and excessive ads above the fold? Might be interesting to make a suitably wide space at the bottom of a page and see if a responsive unit will suck in an ad in that horizontal ad size. Might make a nice footer. ;)
1:32 pm on June 5, 2014 (gmt 0)

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My guess is these would be great to sell to direct advertisers for limited-time promotions -- they're unquestionably big real estate on your site, and might give an advertiser or two a big boost. (Like the ones we see for Apple on the New York Times's home page, for example.)

But I bet it might be tough for AdSense to supply large, slick, beautiful ads in that space day in and day out, week in and week out. It's worth a try if your home page or landing pages are configured for it, I think.
2:58 pm on June 5, 2014 (gmt 0)

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I got rid of the 300 x 600 (which actually fit beautifully in the side bar for some of my long pages) because I couldn't consistently get ads that filled that space - leaving huge white areas, which looked even worse on phones and tablets. Until they figure out how to do the collapsible thing when they serve a smaller ad in a larger ad unit, I'm not opting into any of them.
4:09 pm on June 5, 2014 (gmt 0)

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970x25 above the fold (as shown) - when you select that, does it automatically ban your website for having too much space above the fold, or do they wait for the search team to stumble across it?

Sorry - cynical I know, but we know that AdSense and Search teams don't talk to each other - and just because the AdSense team provides something doesn't mean that the Search team won't bury your site for using it.

Proceed with caution...
5:06 pm on June 5, 2014 (gmt 0)

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Well, believe it or not (after my initial skepticism), I think I've found a use for the tall one. As netmeg mentioned, such a space could be obnoxious on mobile.

So, I'm only using it on the desktop (custom code only injects the ad code for desktop devices). This means there are no issues with mobile devices. It's in the sidebar of a long content page below the main navigation which until now was blank space anyway. Border and background color is set to the sidebar background color so, if the ad doesn't show or a smaller ad shows, no worries. This was basically wasted space to begin with so we'll see what happens. Initially I'm seeing 300 x 250 size ads in the space but that's fine too. Wonder how long it will be before I see a full size ad in that space?
9:26 pm on June 5, 2014 (gmt 0)

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Following up. I'm getting 160 x 600's mostly in this space at the moment. Works for me. Oh, I'm set to display only ads because the text version is a monstrosity at full size.
9:58 pm on June 5, 2014 (gmt 0)

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Why not simply offer full-page ads and be done with it?
10:03 pm on June 5, 2014 (gmt 0)

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Why not simply offer full-page ads and be done with it?


I'm waiting for them to offer turn-key websites with full page ads on every page. ;)
3:29 am on June 6, 2014 (gmt 0)

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Considering that Google pledged (at the NYC Learn with AdSense event) to catch up to the mobile reality, isn't it odd that Google presented a solution that's chained to the desktop?

[edited by: martinibuster at 3:10 pm (utc) on Jun 6, 2014]

1:27 pm on June 6, 2014 (gmt 0)

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@martinibuster -- These are mobile solutions. You see, mobile devices will soon be larger than desktops so they're just getting ready for the future. I say that tongue and cheek but who knows when a desktop sized screen will show up in the dashboard of a self-navigating Google-mobile? Size won't matter then. Just the fact that it's mobile.
5:57 pm on June 9, 2014 (gmt 0)

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I use now a 1366 x 768 screen at my notebook.

Some month ago, I followed the advice to exchange my left ad unit
from 300x250 to 336x280. So I moved the contend area 36 pixel to the right.

Now I would get on my screen size a horizontal scroll bar, when I would use the 300x1050 unit instead of two 160x600 blocks.
9:29 am on June 13, 2014 (gmt 0)

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Just tested it on one page. No ad 300x1050.

Why? They could place a 160x600 and at the bottom a 300x250 ad into the huge 300x1050.

They could place any combination of ad sizes into it. At least some text.
9:29 am on June 13, 2014 (gmt 0)

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Just tested it on one page. No ad 300x1050.

Why? They could place a 160x600 and at the bottom a 300x250 ad into the huge 300x1050.

They could place any combination of ad sizes into it. At least some text.
9:29 am on June 13, 2014 (gmt 0)

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Just tested it on one page. No ad 300x1050.

Why? They could place a 160x600 and at the bottom a 300x250 ad into the huge 300x1050.

They could place any combination of ad sizes into it. At least some text.
 

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