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You can easily manage directly sold ads from within your AdSense account, and show them on your pages without needing to make any changes to your site’s code. AdSense Direct is currently available to publishers and advertisers located in the U.S., and we hope to expand further in the coming months.
I wonder how else Googe is monetizing this service?
You've just helped G add another potential client in AdWords.
If so, no way AdSense allows publishers to do direct ads with guns, #*$!, pill companies.