Welcome to WebmasterWorld Guest from 54.167.40.25

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

AdSense Changes Banning Appeal Process

Will Consider Length of Time in Program in Appeal

     
5:18 am on Dec 6, 2012 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:13973
votes: 123


In a new blog post Google AdSense announced [adsense.blogspot.com]taking a more forgiving stance toward publishers identified by their tools as generating invalid click activities.

Working better together: Protecting against invalid activity

...sometimes these tools result in good publishers who become a source of invalid activity having their accounts disabled without much recourse. We’re making some changes we think will help fix this:

•We are considering tenure more actively when responding to detected invalid activity.

•We’ve given publishers tools to submit more informative appeals via a new form...

•We’re providing more details on invalid activity’s causes.

•...you can review the do’s and don'ts of ad traffic in our expanded AdSense Academy [support.google.com].

•In order to help publishers avoid common pitfalls, we’re kicking off a video series [youtube.com] that explains why some of our policies exist...
6:07 am on Dec 6, 2012 (gmt 0)

Senior Member from LK 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts:2417
votes: 17


Surely considering how long someone has been using Adsense is an obvious thing to take into account? Why did they not do it before.
6:18 am on Dec 6, 2012 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:13973
votes: 123


Good question. Not saying this is why, just throwing it out there, but could it be because AdSense hasn't been around long enough for there to be any tenure to accrue?
8:50 pm on Dec 6, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:1743
votes: 108


This all seems positive, but I think they should have been doing most of this all along.
10:23 pm on Dec 6, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Jan 1, 2011
posts:1358
votes: 18


It could also be that they're taking stock of how their practices could look to the Dept of Justice, should it ever investigate them, and making changes accordingly. I'm not arguing that IS the case because this doesn't particularly strike me as an aspect the DoJ would look into, I'm just sayin' it could be.
3:09 am on Dec 7, 2012 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:Jan 20, 2005
posts:489
votes: 0


I find it interesting that they stated that they will now take tenure into consideration when reviewing accounts with invalid activity. This implies that an account with good standing in the long-term was not previously taken into account.
4:29 am on Dec 7, 2012 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:13973
votes: 123


This implies that an account with good standing in the long-term was not previously taken into account.


Exactly, everyone got the same treatment. The change is that they're giving long term publishers better opportunities to explain their situation.

What if you're an honest but amateur un-tenured publisher and break the TOS? Most people don't read the TOS, any TOS. It's a common activity, everyone is guilty of it. Everyone is guilty of not reading some rules here and there. One could say their error is probably the same as the tenured publisher's error. Should the un-tenured have recourse to better opportunities to have their explanation heard?
12:14 pm on Dec 7, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
posts:3169
votes: 0


I'm just happy that if I'm generating invalid activity enough to get banned they'll actually let me know enough about the activity to, you know, fix it. Good move Google, thank you.

- I wonder if they're about to embark on a ban campaign in the not too distant future?

- I wonder if search and adsense will be more on the same page in terms of advice to webmasters?
1:21 pm on Dec 7, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:May 6, 2008
posts:2011
votes: 0


They must have looked at shrinking AdWords profits and realized it's not in their best interests to remove publishers for technicalities.

What they need to do is take a much stronger stance against sites that blatantly copy, jump to #1 in the rankings , and rake in the AdSense money off your own work.
2:46 pm on Dec 7, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12678
votes: 143


The other thing is if they CHANGE the TOS. Who goes back and reads it again, even if they read it the first time. I actually did this year, and found some stuff that might be new or maybe I just didn't remember. It wasn't anything that caused any changes on my part, but it *could* have been. So now I plan to add that to my twice yearly "do this when the time changes" list, along with swapping out the batteries in the smoke detectors and carbon monoxide detector - re-read the AdSense TOS.

One of my more cynical twitter followers suggested that it might be a precursor to a new wave of mass bannings; gives em something to point to to prove they're being fair, so to speak. I'm not sure I'm ready to go quite that far, but it's an interesting theory.

What they need to do is take a much stronger stance against sites that blatantly copy, jump to #1 in the rankings , and rake in the AdSense money off your own work.


That would be great, but it'll never happen. Google wants things that scale. That doesn't scale.
6:50 am on Dec 8, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Jan 1, 2011
posts:1358
votes: 18


The TOS can also be confusing. For example, go try to figure out precisely which types of alcohol/tobacco/drug related sites it's okay to run Adsense on.
3:25 pm on Dec 8, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:1743
votes: 108


The TOS can also be confusing


Some of that is deliberate. By leaving some things open to interpretation, it leaves Google wiggle room when they want to ban a site/account.
7:29 pm on Dec 8, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Jan 1, 2011
posts:1358
votes: 18


Ember, that's what I figured, too. ;)
6:06 am on Dec 11, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 19, 2004
posts:1939
votes: 0


Funny what a down quarter, and reduced CPC revenue will yield...