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If Google were to hire you to design the advert, how would you create it?Not with a fecking great blue box on the screen.
I'm interested to know what you have in mind.There is no need for an arrow at all. But it is sooooooo obvious that a great graphic designer such as yourself, thinks that the adverts needs one after all these years.
a bright solid color to catch attention.So, we are not allowed to bring attention to the adverts, but Google can.
They bring un-needed attention to the adverts. In turn, people will click on the arrow and then click back because they didn't think it was part of the advert.