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New AdChoices label and icon

will appear in ad units instead of "Ads by Google"

     
11:49 pm on Mar 21, 2011 (gmt 0)

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Just announced on the Adsense Blog
We'll soon start to change our in-ads notice icon to a new icon that expands to an "AdChoices" label. These notifications were developed by the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising [aboutads.info] to more proactively give users notice and choice about the ads they see. With the change from our "i" icon and "Ads by Google" label to these new notifications, we hope to show our support for this cross-industry initiative, and to increase our users' understanding about ad choices through adoption of an icon they'll see on ads across the web.

[adsense.blogspot.com...]
12:16 am on Mar 22, 2011 (gmt 0)

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show our support for this cross-industry initiative

I wonder about the affect of this change on sites running ads from more than one network.

One of the things that have differentiated Google AdSense Ads from ads from other networks is the "Ads by Google".

Put the Ad Choices label on ads from multiple networks and what makes the AdSense ads look any different than the rest?

Do we need to start labeling ad blocks "Ads Served by Google" and "Ads served by Whatever-Other-Network"?
.