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AdSense to Load Faster

     
3:22 pm on Mar 17, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



AdSense says it's gonna load faster. *I* for one will be testing.

AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, we ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites, so we set out to make this better. We’ve now developed a new ads delivery technique to improve the speed of websites that display AdSense ads, so that it doesn’t slow down your page content. We’re very happy to announce that we’ve eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.


[adsense.blogspot.com...]
5:19 pm on Mar 17, 2011 (gmt 0)

10+ Year Member



It does, indeed, but not for Safari (my default browser) yet..
8:20 pm on Mar 17, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My initial impression is it is faster which is great. Thanks Adsense for this effort.

When I've optimized page load time in the past, I've seen earnings increase!

Last year, we ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites

They must have been some slow sites. My assessment, and using Google Lab's own Pageload test, indicated Adsense was more than 50% of the page load time. This particular site for this test has lots of content, few ads, and images.

However, my first impression of this improvement is still that Amazon product ads still load substantially faster than Adsense ads and Amazon ads load without Javascript! I know this will be a big challenge for Adsense, who's problem is much more complex than Amazon's. Amazon's ads are server rendered versus Adsense which is mostly Javscript rendering.
9:15 pm on Mar 17, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



About time. Adsense is very slow. I also find most stats javscripts very low as well.
10:05 am on Mar 18, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmmm... I wonder if this will apply to old code as well as new. I have heaps of pages still running the old code (I actually prefer it, but the pages haven't changed, so I haven't changed the code)
11:04 am on Mar 18, 2011 (gmt 0)



Finally! on my website it takes 2.5sec to load out of 3 total!
1:16 pm on Mar 18, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Was there a statement about precisely when this change turned on?

I've been working with some pages ( constantly reloading them).

I noticed that one 250x300 sometimes didn't fill (just on a few occasions).

I don't know if that effect is related to this.
1:26 pm on Mar 18, 2011 (gmt 0)



@graeme_p

I also find most stats javscripts very low as well.


They hang my pages up sometimes. And these are lightweight (20 - 30K) pages.

Google has publicly stated that loading time may be a factor in how well you're ranked also. Well, excuse me. Get your scripts to load and my page will load fast too.

Don't be evil.

I can easily see them penalizing me for their own friggin' mistake.
4:30 pm on Mar 18, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi guys and gals,

Glad to hear positive feedback on the latest upgrade with AdSense to increase load times.

Just a few points of clarification on some of your posts:

1. The changes apply to both old and new code

2. For those concerned about search rankings, site speed is just one of hundreds of signals that we look at to calculate a site rank. This one improvement alone shouldn't have a noticeable impact on a website's rank on Google search.

Thanks,
ASA.
5:09 pm on Mar 18, 2011 (gmt 0)



So no one factor alone noticeably impacts your Google search rankings? Or is site loading speed weighted very lightly in the position calculation?
5:49 pm on Mar 18, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



(that's probably a discussion for the Google SEO News and Discussion forum)
10:28 pm on Mar 18, 2011 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Seems like there are now fewer Javascript calls - before a single ad unit was making 9 (!) javascript calls.

It looks like they've been combined but not into 1 and the actual call that fetches ads is still slow + is blocked until the javascript is loaded.

Better, far from perfect, but better.

As for rankings my site used to get updated frequently in GWT but now it's a couple weeks between updates, or longer. It's like sites are given a test, and given an overall grade, that sticks with you a little longer.
5:26 pm on Mar 19, 2011 (gmt 0)



@Panthro

Or is site loading speed weighted very lightly in the position calculation?


You won't get an answer on that one.

Sorry, but you won't.
 

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