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I somehow doubt that Google is worried about losing publishers -- there are thousands more waiting in the wings...
[edited by: Scurramunga at 10:07 pm (utc) on Jan 26, 2011]
The biggest threat to Google business model is not Bing but direct advertisement.
Selling direct has a cost, it doesn't happen without time and effort being spent by someone at the selling site.
What is this ? Just like Star said, you pay x dollars so you will have the ad in a certain position. We will exclude the motivation of the publisher (the site owner) because he already got his money, so he doesn't care anymore about the ad.
Plus, the direct advertising methods are only used in top websites, while AdSense it's approved and constantly used on hundreds of thousands of websites.
do you use a custom solution to automate direct advertising sales or do you use a bought/licensed solution (if so which one?).
I am looking for quite some time now for something to automate this process.
Sorry, but us small site owners care way more about the advertiser getting the most bang for his buck than big sites or AdSense/AdWords ever will.
would probably start out by initially charging for the lower range until I analyse performance of the new ad copy in more detail over time .
joined:Aug 12, 2004
Adsense Advisor, The biggest threat to Google business model is not Bing but direct advertisement.
joined:Mar 5, 2011