joined:Apr 18, 2007
I run a website targeted at women but the ads I get are all targeted towards men. How exactly do you expect a woman to click on those Ads? I think Ads like these are not only unfair to the publishers but also bad for the advertisers and my site's visitors. I get a whole lot of impressions but extremely poor CTR and this is really disappointing.
I think the current system of displaying Ads narrows down a lot of possibilities. For instance, Let's say I run a 'dating advice' site for women and 80% of my site's visitors are women. And women are interested in a whole range of things that include, beauty, movies, cosmetics, parenting, love.. And they are bound to click on these Ads. So this way everyone benefits. But what do I get now? Ads targeted towards a specific niche say 'dating' and that too targeted towards men. Like 'dating for men', 'how to pick up girls' etc. Don't you think it's offending for my site's audience to see an Ad like 'how to pick up girls?'
I try section targeting but that does not work as well. This is because, whatever section I target, it contains the word 'men'. I try blocking the Ads but I don't get to see what ads are displayed internationally, so I cannot block them. I tried blocking Ads in my adsense account, but that does not work as well. The Ads are still male centric.
And one more thing, I get public service ads on some completely normal articles which get pretty much the highest traffic on my site. Bummer :(
Here's what I think Google can do:
Allow the 'Publisher' to define channel-wise the nature of his site's audience. Like appox how many male to female visitors, age group etc. In addition to this, they can also allow the 'Advertiser' to define the target audience they want to reach. I am surprised this feature is not available in Adwords.