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google ad override - what is it?

4:00 am on Jun 24, 2010 (gmt 0)

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joined:May 6, 2004
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I was looking through google analytics for one of my sites and saw the following entry under top content.

/?google_ad_override/[about 200 seemingly random characters]

It only seems to have shown up on one site. The site is

1. Joomla based
2. Low traffic
3. Just changed to eliminate the index.php/file system to the SEO change of just site/file

I did some searching but didn't find anything definitive.