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As a consequence it's possible that you may lose ranking from keywords that currently lead to the single page since those keywords no longer exist on the page...
I've seen high page views result in lower overall AdSense revenue, which is why I'm hesitant with this.
Main reason is because I know that nobody really reads a page until they find something interesting
.... but users seem to get cranky when they have to scroll a lot.
News organizations know this, which is why you may see an 12-paragraph article split into three pages ...
Do you think news organizations really break their articles into pages because they think people get cranky when they have to scroll or maybe they just want to increase the page views?
Bounce rate is down from an average of 90% to 61% now.
In a multi-page article that people actually click through to read, they are not likely to click on any ads until the last page... simply because if they did they won't get the rest of the article.