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Google Flooding Content Network With Nexus One Ads?

     
6:45 pm on Jan 10, 2010 (gmt 0)

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I've seen the new Google Nexus One phone ads, totally off topic for the site, on my sites and others.

I couldn't believe I was actually adding "google.com" into my competitive ad filter.

It was blowing my mind that I was actually forced to filter the company serving the ads!

Somehow it just seemed wrong, very very wrong.

Did this happen to anyone else?

6:59 pm on Jan 10, 2010 (gmt 0)

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I don't see them because I added google.com .ca .co.uk .au to my filter list years ago.
7:28 pm on Jan 10, 2010 (gmt 0)

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I added the google /phone directory, not just the SLD. My earnings rebounded.

They probably would have lasted longer if they had been CPM ads, but they weren't. They were showing up on everything, including pages that were well targeted before, and usually in the top ad position.

7:29 pm on Jan 10, 2010 (gmt 0)

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I've seen a lot of them too but I'm not bothering to filter them. Who knows who might be interested even if they are way off topic.

kaz

10:55 pm on Jan 10, 2010 (gmt 0)

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Did you consider that the ads you see may be different from the ads your visitors see. For example, if you looked at the NexusOne phone on the google site you may be seeing the ad based on that visit and personalized ads. So maybe it is a case where google is serving the ads that are best. Even if you don't realize it. Others may not be seeing the NexusOne ad - if they haven't visited the nexusone site ... while others maybe - if they have visited the nexusone site.

Considered the impact of serving personalized ads before filtering imo

11:02 pm on Jan 10, 2010 (gmt 0)

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Did you consider that the ads you see may be different from the ads your visitors see. For example, if you looked at the NexusOne phone on the google site you may be seeing the ad based on that visit and personalized ads.

Yes.
I blocked them long before personalized ads came about.

11:46 pm on Jan 10, 2010 (gmt 0)

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About the only way that google could link me to a desire to see cell phone ads, is that I regularly rant about how much I hate cell phones. I have one, and I average less than 1 phone call per month on it. I really don't think that the ads are personalized for me.

The fact that it shows up at the top of the preview tool also tells me that it isn't just personalized ads.

Google is flooding the market, and they are going overboard.

2:01 am on Jan 11, 2010 (gmt 0)

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I assumed they were behavioral ads since I have searched for info on the Nexus phone and visited their site many times.
7:50 am on Jan 11, 2010 (gmt 0)

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Yeah, these terrible ads took over the top spots in many of my ad units. My earnings tanked the minute they appeared. I blocked them.
2:56 pm on Jan 11, 2010 (gmt 0)

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I'm not seeing them, but I probably have Google in my filter.

I'm certainly noticing them on every *Google* property I have occasion to visit, though. They should look into frequency capping. If I don't click on it the first time, I probably won't the 200th time either.

6:44 pm on Jan 11, 2010 (gmt 0)

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I just checked a page of me, where Nexus 1 ads would have been real good targeted.

But not a single Nexus 1 ad there.

6:57 pm on Jan 11, 2010 (gmt 0)

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Perhaps they hit their monthly budget limit already. ;-)
7:21 pm on Jan 11, 2010 (gmt 0)

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I haven't seen a change in CTR or earnings either plus or minus. So not changing anything at the moment. But it's good to see Google put their money where their mouth is by using the content network.

Here is something to consider. Will their Nexus 1 conversion data result in new tweaks to the AdSense network?

7:39 pm on Jan 11, 2010 (gmt 0)

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Perhaps they hit their monthly budget limit already. ;-)

Very funny, but also to the point. We really don't know how they pay, do we? And, of course, those buying ads...

But, thus it was every so. If the newspaper in the 1970s wanted to promote something, it got promoted!

8:04 pm on Jan 11, 2010 (gmt 0)

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earnings down on my us network by 70% today alone.... die nexus die!
10:26 pm on Jan 11, 2010 (gmt 0)

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I wonder if G thinks that flooding the content network with ads for the same product results in a positive user experience?
12:17 am on Jan 12, 2010 (gmt 0)

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So, how would you guys all rate their landing page quality score? That should be an interesting topic....
3:02 am on Jan 12, 2010 (gmt 0)

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May I ask, in all ignorance, and showing that I may not understand what you're saying? If GOOG were "favoring" the content of adsense materials (or "sponsored ads" displayed with search results), by an act of including more Nexus phone ads on a web page than would be implied by context, would that be strictly ethical?
4:46 am on Jan 12, 2010 (gmt 0)

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Here I thought Google was just flooding all of my mobile related sites with these because my sites are mobile related.
9:33 am on Jan 12, 2010 (gmt 0)

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If GOOG were "favoring" the content of adsense materials (...) would that be strictly ethical?

It would, if they pay a market conform eCPM, i.e. compensate the lower CTR with a high price per click. Unfortunately I have seen no reports yet of the actual CPC they pay for these ads.

I personally saw a CTR drop of 40% and eCPM drop by 60% yesterday, which indicates that they were not only using my high earning ad locations, but also pushed the high paying advertisers out of sight. No sign of extremely high paying clicks on any of the channels. After google.com has been placed in my filter list eCPM is back to normal.

10:01 am on Jan 12, 2010 (gmt 0)

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I have now added google.com etc. to the competitive ad filter.

I know Google have said that search operates at arms length from Adsense. Have they ever promised that with regard to marketing other products? I think not, and it looks like we know why.

That said, I had good CPMs yesterday, especially considering it should have been a poor day for other reasons.

10:53 am on Jan 12, 2010 (gmt 0)

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Did you expect anything else? What's that old adage? He who OWNS THE PIPE...

Oh, wait, giggle knows no evil...

Make sure your other ad streams are intact.

2:24 pm on Jan 12, 2010 (gmt 0)

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Between geo targeting and interest based ads isn't checking what ads are running on a site pretty much a waste of time?

The guy in the next cubical, let alone the next state, is probably seeing something completely different, isn't he?

2:55 pm on Jan 12, 2010 (gmt 0)

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So, how would you guys all rate their landing page quality score? That should be an interesting topic....

Surely you wouldn't have us click on our own ads to find out? (ork ork)

1:35 am on Jan 13, 2010 (gmt 0)

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At first I was seeing the Nexus ads on lots of other sites and didn't catch them on mine. No more. They took over the top spot in every ad block. Pretty sad.

Had to block it.

5:00 am on Jan 13, 2010 (gmt 0)

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Between geo targeting and interest based ads isn't checking what ads are running on a site pretty much a waste of time?

No.

The guy in the next cubical, let alone the next state, is probably seeing something completely different, isn't he?

No.

7:45 am on Jan 13, 2010 (gmt 0)

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Hmmm

Like all other things...

This too will pass.

7:44 am on Jan 17, 2010 (gmt 0)

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"added google.com .ca .co.uk .au to my filter list"

-folks ! have you tried to add g../adwords & Adsense in your filter?
-will it affect earning badly or improve?

7:49 am on Jan 17, 2010 (gmt 0)

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I don't think you can filter Google ads.
9:43 am on Jan 18, 2010 (gmt 0)

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You can filter google ads but not all google ads follow the rules, some do not use the proper domain name and thus are missed by the domain name based filter.

In Southern California last year around the time gay marriages were a HUGE issue being put to a vote sites of ALL types began showing Vote on 8 ads regardless of topic. Childrens book websites proudly asked kids to vote on 8, it was ugly... but also proof the system can be made to show anything at any time for the right price.

 

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