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Expandable ads are
- rich media media ads that can expand beyond the original size of the ad unit
- priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis
- available only if you are located in North America or Europe; added the AdSense code directly into your site's source code; and enabled image ads
I look forward to seeing how this will actually work, and more importantly contribute to the bottomline
If this new ad format does well, does it mean Adsense wants us to put the codes directly on the page and discourage people from using ad servers and such?
Introducing expandable ads on AdSense sites
We're excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.
At least they're only initated " after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.". Will people soon be smacking the monkey on your site?
As I understand these ads only show up upon user action. Why not take the user to the advertisers landing page if they are interested in the offer?
Thanks, but no thanks, where can I opt-out? (which should be opt-in in the first place. Why are we not allowed to cover any Google ad by any means, but they can cover our content whenever they want to).
I'm avoiding some newspaper sites because of the ads that irritate me more than pop-ups or pop-unders did in the past.
Myself as well. The plethora of rotten flash ads etc. increasing over the last 12 mths has made some newspaper sites unusable for me, even browser lock up.
Back on topic, this is part of the broadcast email from Inside-Adsense@googlegroups.com:
"Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis."
Unfortunately the email makes no mention of opting in or out! Personally I'd opt out because I regard this type of thing intrusive and annoying.
Publishers generate earnings from a CPC-priced expandable ad when a user visits the advertiser’s landing page, rather than when a user clicks to expand the ad. Advertisers have different goals, and we encourage them to achieve them on the Content Network with options to bid via a CPC or CPM model for all rich media formats. Publishers benefit from our auction technology that optimises their yield from our wide range of ads. CPC expandable ads still compete with other ads to automatically maximise your return from AdSense.
We’re also constantly working to improve publisher controls, and between the Competitive Filter and the Ad Review Center, publishers have two comprehensive ways of blocking expandable ads. Google has designed this ad format to enhance the user experience with ads. Users are given complete control over ad expansion - expandable ads are initiated with a click rather than a mouseover, and users can easily close the ad at any time. Expandable ads do not interfere with the page’s layout, and if publishers have opted into accepting all ad formats, it takes no extra effort to accept them. It’s an exciting ad product that will bring mutual benefit to publishers, users, and advertisers.
The reason I quoted directly is that her response is exactly what I would have said.
The competitive ad filter blocks all adverts from an advertiser, not only the unwanted expendable ones.
I think it's time to do your homework again and start giving us publishers the tools we really want.
joined:July 3, 2008
I just say "no" to expandable ads. I don't like 'em as a user, and I don't like 'em as a publisher.
It would sure be nice to have more slots in my competitive ad filter. I guess developing a new, unasked-for-feature was taking up too much programmers' time to implement a simple expansion of an already-existing feature.
I like it when my site is CLEAN, no popups, banners, videos, expandables or moving images covering my content. Just pure clean text. That has always worked best for me and my visitors also like it. Does google.com have expandables or stupid ads moving around making you nervous? No.
We’re also constantly working to improve publisher controls, and between the Competitive Filter and the Ad Review Center, publishers have two comprehensive ways of blocking expandable ads.