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Adsense as filler for 3rd party ads - inaccurate pageviews?

     
6:53 am on Aug 5, 2008 (gmt 0)

5+ Year Member



We use adsense on our site, and also host tags on our pages from third
party media agencies such as etype and Adjug who serve higher paying
CPM ads from their customers.

As a default "house filler" they use our adsense code relevant to the
size of the banner space in question, to be served in geographical
domains outside a campaign, or if there is limited inventory.

This works fine, however I have two questions:

1. Does anyone else do this and have they observed lower google eCPMs
on adsense ads served as fillers by third parties?

2. We note a discrepancy between our google adsense page view
statistics and those in our analytics stats. This is roughly double
the page impressions indicated by adsense compared to Analytics. Could
this huge skewing of the stats be caused by google adsense counting a
page with hard coded adsense code, and adsense code served through
third party tags as TWO OR MORE page impressions?
Any views would be really helpful

Nick

 

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