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How to Set a Minimum eCPM for Adsense

Yes it is now possible ... with Google Admanager

     

stuartmcdonald

1:37 pm on Jun 29, 2008 (gmt 0)

10+ Year Member



My main long-running gripe with Adsense has been that it isn't possible to set a minimum eCPM rate for Adsense. Instead a publisher had no choice but to take the good paying ads with the bad.

However, if you decide to implement Google Ad manager as your adserver, you're now able set a minimum eCPM by assigning a "house" or "remnant" ad with a minimum CPM of whatever floor you want.

Once you've set the floor as desired, you set Adsense to compete in the realtime auction with these slots and the ads will only appear if they will earn you more than the value of the remnant or house positions.

While the immediate result will probably be a drop in your Adsense income, as long as you're running other, better paying ads (from direct advertisers, another network or whatever), your end resultant income for the total number of impressions, should be higher.

While there's other pros and cons to using the server, this alone is a very big pro.

farmboy

1:55 pm on Jun 29, 2008 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Is that for both CPM and CPC ads?

FarmBoy

Bddmed

2:03 pm on Jun 29, 2008 (gmt 0)

10+ Year Member



You still aren't able to set a 'floor'. The system just decides to run Adsense or not. There is no guarantee whatsoever you'll be getting better paying ads.

stuartmcdonald

9:35 pm on Jun 29, 2008 (gmt 0)

10+ Year Member



Yes, I believe it's both cpm and cpc ads.

Agreed Bddmed it doesn't guarantee you higher paying ads, but it does allow you to set a floor.

For example, in the past, if you had a direct advertiser who pays $4CPM, and you had them in rotation with Adsense, you just had to take whatever Adsense dished out.

Now, you can set a floor by setting a remnant/floor advert as $4CPM in which case the Adsense will only show if it's going to pay $4CPM (or more) -- if it isn't going to pay more, then it doesn't show and you can run down the better paying adverts from the direct advertiser, thus allowing you to squeeze more out of your impressions.

As I said in the OP, this could result in a drop in your adsense income, but, as long as you've got other direct advertisers paying more, that doesn't matter.

CentennialEmpire

3:29 am on Jun 30, 2008 (gmt 0)

5+ Year Member



It's too bad that this is more of a loophole than a real feature.

Adsense, like other networks, should give publishers more control over the ads that appear on their sites. In fact this lack of control is probably turning larger publishers away from Adsense or making Adsense a third or fourth-tiered default network (i.e. it's last in a daisy chain).

stuartmcdonald

6:18 am on Jun 30, 2008 (gmt 0)

10+ Year Member



I don't know that it's a loophole -- they make it pretty clear in the propaganda and manuals that this is a feature of the system -- it was why I signed up for it.

Agree that there's always scope for more control, but I reckon being able to effectively bar low paying ads is a pretty good first step.

Edge

12:35 pm on Jun 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Agree that there's always scope for more control, but I reckon being able to effectively bar low paying ads is a pretty good first step.

I suspect that many websites would only searve AdSense public service or alternative url ads with a high enough CPC number engaged.

I can't see Google turning loose high paying ads under any conditions.

[edited by: Edge at 12:36 pm (utc) on June 30, 2008]

Januuski

3:33 pm on Jun 30, 2008 (gmt 0)



Forget it! It does NOT work! I tried and once you have any campaign with unlimited impressions AdSense will not show any ads. AdSense is only used to fill your unused inventory.

GOOG has reasons not to give AdSense tools that would allow us to set CPM, CPC etc.

Bddmed

4:06 pm on Jun 30, 2008 (gmt 0)

10+ Year Member



Forget it! It does NOT work! I tried and once you have any campaign with unlimited impressions AdSense will not show any ads. AdSense is only used to fill your unused inventory.

To me that sounds it's working perfectly! Remember this is ad management software, not Adsense management software.

stuartmcdonald

11:10 pm on Jun 30, 2008 (gmt 0)

10+ Year Member



Januuski,

Think you're mistaken. It's working perfectly for me. I've not had a single Adsense impression below the threshholds I set. Obviously you need to have other adverts (in my case direct advertisers) who pay over the threshhold, if you don't, then as Bddmed says -- there's nothing to show.

FattyB

11:25 pm on Jun 30, 2008 (gmt 0)

10+ Year Member



Stuart,

I have have this working as well...though Adsense is showing eCPM 25 cents lower than my base, though perhaps will even out. Certainly interesting to try it out. Plus if you have alternatives with a known eCPM then great way to increase earnings.

[edited by: FattyB at 11:26 pm (utc) on June 30, 2008]

purplecape

1:44 am on Jul 1, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



So, could we use this to set the base, and set it to run ads from the "Google Affiliate Network" when the threshold isn't reached?

<wheels turning>

Januuski

3:23 am on Jul 1, 2008 (gmt 0)



Januuski,

Think you're mistaken. It's working perfectly for me. I've not had a single Adsense impression below the threshholds I set. Obviously you need to have other adverts (in my case direct advertisers) who pay over the threshhold, if you don't, then as Bddmed says -- there's nothing to show.

I'm happy for you. I do sell directly. Leftovers goes to an agency averaging above $2/CPM and leftovers from leftovers are between our default ads and AdSense. Our default ads are set to $1/CPM and I never see any AdSense ads unless I turn off our default campaign promoting our other websites.

Technically AdSense can compete with the rest of the inventory however how I said, AdSense is not even beating our default $1/CPM campaign.

To be honest, for our default campaign I did not try anything lower than $1/CPM as I can get better from any ad network. Maybe if I would set our default campaign to $0.05 CPM I would see some AdSense ads.

[edited by: martinibuster at 8:20 am (utc) on July 1, 2008]
[edit reason] TOS #12 & Spelling. [/edit]

chinamv

3:09 am on Jul 4, 2008 (gmt 0)

5+ Year Member



Hi Gentlemen,

where to setup floor ecpm price in adsense account? is my english too bad? i can not found where to setup that after i read these topics.

stuartmcdonald

3:50 am on Jul 4, 2008 (gmt 0)

10+ Year Member



It's not in the Adsense account, rather you need to be using Google AdManager as an adserver and use that to set the floor.
 

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