Welcome to WebmasterWorld Guest from 54.196.217.43

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

What Qualifies an Advertiser for the Filter?

MFAF: Made for AdSense Filter

     
7:59 am on Apr 28, 2008 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:13967
votes: 121


Without identifying specific sites, what are the hallmarks of a site that is made for the AdSense filter?

On my list:
Anything ringtone
There is nothing about my sites related to celebrities or music, but sometimes I see irrelevant ads about this topic. Totally off topic and has no place.

Sites promising free stuff
These pages consist of a sign up page where my site users are obliged to submit their personal info. I was clearing up my filter and I just could not bring myself to expose my site visitors to these sites. There was no authority to the tutorials and handbooks these sites were offering.

Weird off topic ads
I'm seeing less of these now than in years past. But these are the ones that made it into my filter. Maybe Google has gotten better at identifying the relevance.

I haven't dropped anything into my filter in maybe a year and a half. The ads I see are pretty decent. But I'm wondering what publishers feel are the hallmarks of an advertiser that is made for the AdSense filter?

8:42 am on Apr 28, 2008 (gmt 0)

Senior Member

joined:Aug 12, 2004
posts:1781
votes: 0


Relevancy. That's about all I look for anymore.
8:50 am on Apr 28, 2008 (gmt 0)

Junior Member

5+ Year Member

joined:May 25, 2006
posts: 182
votes: 0


Anything adult related
My sites are family friendly and I want to keep them family friendly.
9:10 am on Apr 28, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:May 9, 2007
posts:1362
votes: 0


On my list:

Anything MFA
- Landing page contains nothing but ads (be it from Adsense or other programs)
- Landing page contains very little unique content

Anything deceptive
- Landing page disables by opening new window in full size mode
- Get rich quick schemes
- E-Mail harvesters
- Ad copy promises content that the landing page does not keep
- Software that plugs itself into the system like a virus

I'd say that 90% of the blocked sites are MFAs, and the remaining 10% is deceptive.

Then again, I have NO problems with:
- Anything ringtone (if not deceptive)
- Sites promising free stuff (if unique content is presented)

1:22 am on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member swa66 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 7, 2003
posts:4783
votes: 0


Advertiser paying money to advertise to be able to give stuff away for free ? There simply *has* to be a catch. And such catches is not what I wan tto expose my visitors to.
1:32 am on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 9, 2004
posts:1145
votes: 12


Work-from-home scams
Parked domains
Parked domains
Parked domains
2:37 am on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Feb 13, 2008
posts:827
votes: 0


Con artists are at the top of my list. Seriously. There are a few companies in my area who are essentially running a con. Some of the ones that have been around the longest--and this is going back 20 years or so--have been prosecuted and shut down. But there are newer companies playing the same game, and they are VERY active advertisers. After I noticed and blocked one of them a couple of years ago my income took a real dive, and I don't think that was a coincidence.

Other than that, a lot of what's already been mentioned--email harvesters, free gift sites, directories of ads.

But it's the con artists that really have to go!

3:11 am on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Dec 30, 2006
posts:3224
votes: 9


apart from what everyone else has mentioned, .info sites always get checked out. 99% of the time they are MFA sites.
3:20 am on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 11, 2006
posts:1492
votes: 0


Advertiser paying money to advertise to be able to give stuff away for free ? There simply *has* to be a catch.

A catch? sometimes the catch is that they are not giving anything away at all, especially if one arrives at a page loaded with nothing but ads.
In some cases the freebe might require the user to submit their personal details - this is enough to make anyone's alarm bells ring.

In the bin they GO!

3:25 am on Apr 29, 2008 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5667
votes: 60


I've not been big on blocking ads, but...

...since Ad Review went live for me I've been stunned by some of the placement targeted ads coming down the pipe.

Especially the off topic stuff that uses images that border on adult.

Sites that require an email address or other info before you start get blocked quickly.

I don't block by ad campaign. I block all ads from that advertiser and let it go at that. It's all or nothing at this point. Time will tell how it goes.

4:43 am on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 19, 2002
posts:3454
votes: 0


I don't see many ads that are way off topic on established pages, but newer pages sometimes get junk like ringtones.

I normally run text and image ads, but when I start seeing too many of the flash ads, like HR Block during tax season, I switch back to text only for the duration.

There are a couple of companies that I will never again deal with, for example I had a membership in a gym chain that was impossible to cancel when I moved, that have advertised on some of my pages. Those get the boot, just so I can have some feeling of revenge.

PETA also targets pages that have meat recipes on them (such as 80% of the recipes on my personal blog) and I've been tempted to block them, but I enjoy the irony of making money off PETA for eating meat.

Honestly, I just don't care enough to spend time with the filter. If the AdSense ads are too bad on a given site, I'd probably just load it up with appropriate Amazon affiliate ads. The reason I use AdSense is because it's easy. If it starts becoming work, I'll switch to something that gives me LOTS of control, not just a little filter.

2:43 pm on Apr 29, 2008 (gmt 0)

Preferred Member

10+ Year Member

joined:May 7, 2003
posts:472
votes: 0


Pharmaceuticals - I get site targeted ads for new drugs that have no relevancy to my site at all. They're just branding and wasting my AdSense space.
4:18 pm on Apr 29, 2008 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:13967
votes: 121


>>>that have no relevancy to my site at all.

That's weird. Not even the demographics for your site? Seniors are heavy drug users, are your site visitors by any chance seniors?

4:55 pm on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 22, 2005
posts: 2979
votes: 1


Anything MLM

Since I have a also a political page discussiong also unemployment, it's very bad when on this pages appear MLM ads.

I have maybe 100 URLs in the filter, all with the same yacht, villa and luxury car on the start page.

5:49 pm on Apr 29, 2008 (gmt 0)

Preferred Member

10+ Year Member

joined:May 7, 2003
posts:472
votes: 0


That's weird. Not even the demographics for your site? Seniors are heavy drug users, are your site visitors by any chance seniors?

No, my traffic crosses all demographics. I can't imagine why my site's been chosen, but ads for newly popular drugs (I see the television commercials for them all the time) have hit my web site three or four times now.

5:54 pm on Apr 29, 2008 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:13967
votes: 121


>>>No, my traffic crosses all demographics.

I'm glad I'm not getting those, lol. I've received ads for cable channels but I was cool with them because it was something I'd actually watch.

6:20 pm on Apr 29, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 15, 2003
posts:2606
votes: 0


bounce rates of 100% with more then 2 visits
9:49 am on Apr 30, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:May 9, 2007
posts:1362
votes: 0


Ah. Found one more, quite annoying, new MFA method.

Take a generic sounding domain name, like www.elbonia-nationalparks.info and an ad copy that promises etailed information, then throw the visitor at a landing page that contains one or two small pictures of Elbonian national parks, and a bunch of links to individual national parks of Elbonia to the left and the right of the pictures.

Certainly not the most beautiful layout the world has ever seen, but definitely above average for an informational site (I think).

Except, the links lead to parked pages. Nothing but parked pages. Disgusting.

And into to the filter you go you little bug. :-)

11:14 am on Apr 30, 2008 (gmt 0)

New User

5+ Year Member

joined:Sept 11, 2007
posts:10
votes: 0


MFA
Ringtones
Porn
Religion related sites
Dead links
6:53 pm on Apr 30, 2008 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12671
votes: 141


I recently emptied out my filter; hasn't seemed to make much difference in what I see. My primary site is very geo targeted to my own state, and I tend to get ads specific to the area. But I do have to filter a few.

- My own sites (why pay for that when I can link)
- My client's sites (avoiding all conflict of interest)
- Competitors for my day job
- Big giant auction and portal sites over-using DKI
- Dating sites - I know they pay, but my primary site is supposed to be very family friendly, and some of the ads aren't.
- Sites advertising events completely outside my area

Right now that adds up to about 20 listings in my filter. My EPC has never been higher, and I'm just not seeing the garbage ads. Of course, I also reduced to one ad unit and one link unit per page, and I'm sure that helps too - more competition for fewer spots.

6:54 pm on Apr 30, 2008 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12671
votes: 141


Oh, I forgot one - every now and then I'll see ads for an event in my area that was over long ago - like a wine tasting weekend from three months ago. Lazy advertisers - I block those too. Sometimes I even go find them and email them to let them know.
3:16 pm on May 2, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 21, 2005
posts:2259
votes: 0


What filter?
6:05 pm on May 2, 2008 (gmt 0)

Administrator from US 

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
posts:14622
votes: 87


What Qualifies an Advertiser for the Filter?

Nothing anymore, filter full, AdSense ignores plight of publishers...

6:29 pm on May 2, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 6, 2002
posts:1825
votes: 21


Parked domains, those sites are the parasites of the web.

[edited by: SEOPTI at 6:30 pm (utc) on May 2, 2008]

7:17 pm on May 2, 2008 (gmt 0)

Preferred Member

5+ Year Member

joined:Aug 2, 2006
posts:375
votes: 1


After years of trying to provide my visitors with a quality experience, the only thing I now block is '<snip>', which has nothing to do with my site content.

I used to block competitive ads. For my niche, they are almost all competitive. I used to block ringtones and what I felt were totally unrelated ads. Now, I have come to the conclusion that my visitors are idiots and will click on anything that looks like they might get free candy. I've cleared my filters (with the exception of <snip>) and let the big busy world have at it. My income is up and I have time to do the things I'm interested in. Thpthpthpthp !/.

[edited by: martinibuster at 7:21 pm (utc) on May 3, 2008]
[edit reason] Removed specifics. [/edit]

7:00 pm on May 3, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 6, 2002
posts:1825
votes: 21


ebay and amazon are on my list too.
10:36 pm on May 3, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 16, 2002
posts:2744
votes: 0


Scam sites - get rich quick, give me all your personal info, free tickets to attractions, real estate schemes, etc., etc.

During low season - competitors. In high season I let them back in because I'm usually full anyway.

MFA sites.

Unfortunately my filter has been full for years. If I find a particularly odious site I have to delete one of the old ones first to block the new one.

Ww NEED MORE ROOM in the filter!

12:49 am on May 4, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 6, 2002
posts:1825
votes: 21


Is there somewhere a note from Google if adding sites to the filter helps getting a better EPC?
5:15 pm on May 4, 2008 (gmt 0)

Junior Member

5+ Year Member

joined:Apr 27, 2008
posts:47
votes: 0


I would recommend Adwords users to block their own ads.
6:00 pm on May 4, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 21, 2005
posts:2259
votes: 0


Is there somewhere a note from Google if adding sites to the filter helps getting a better EPC?

Exactly. Adding anything to the filter is going to get you lower earnings in a system that automatically allocates ads to maximise earnings.

To my understanding, adding sites to the filter serves only to control a small numbers of the ads that you've seen in your country from reappearing when you are browsing your own site. You block some of your visitors from seeing them too.

This 36 message thread spans 2 pages: 36