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Google Ad Manager & AdSense

AdSense will get another shot!

     
2:36 pm on Apr 4, 2008 (gmt 0)



First time in a long time I have something positive to say about Google ad products.

We have been approved from Google Ad Manager and yesterday I was testing the system. It actually looks pretty good.

At this moment I'm not able to comment on any details but time will tell.

Obviously Google implemented AdSense and we have the option to allow Google advertisers an AdSense to compete for our inventory. This month we are pretty much sold out but hopefully Google can get 1-2% of our inventory.

I will check this option and AdSense ads may get some room again on our websites. I'm not expecting much since AdSense will be limited due to our inventory status but if things goes right AdSense may get more room in the future.

</rantover>

[edited by: Januuski at 2:37 pm (utc) on April 4, 2008]

3:59 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Januuski,

Thanks for your initial report on Ad Manager. We are looking forward to hearing more feedback on this from AdSense publishers.

ASA

[edited by: AdSenseAdvisor at 3:59 pm (utc) on April 4, 2008]

4:30 pm on Apr 4, 2008 (gmt 0)



Hi Januuski,
Thanks for your initial report on Ad Manager. We are looking forward to hearing more feedback on this from AdSense publishers.

ASA

So far I like it and the interface is pretty much the same as AdWords or AdSense so it is easy to get started. I was never a big fan of DoubleClicks DART interface so this is a plus for GOOG.

I have been bashing AdSense for some time and it actually helped us to move on, this time I can see more light at the end of the tunnel especially since Ad Manager will have more info available regarding our campaigns (CPC/CPM).

Thanks for the reply ASA :-)

10:07 pm on Apr 4, 2008 (gmt 0)



ASA: do you know if my AdSense competitive filter automatically works with Ad Manager? There are some basic AdSense tools available directly through AdManager but I couldn’t find anywhere this info.

PS I just logged into my AdSense account for the first time since November and some of the numbers for March actually are not that bad :-)

10:36 pm on Apr 4, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I was recently accepted into the beta. I'm still learning the ropes but I have setup one third party campaign in there and it seems to be working pretty well. I've found the AdManager ads load a bit quicker (I know why but I'm not sure what I'm allowed to say). If you look at the HTML of any page running that you'll see right away why it's faster.

I think this is a VERY good thing for GOOG. If it works well, I'll drop OpenAds from my sites.

12:40 am on Apr 5, 2008 (gmt 0)



I have 4 campaigns running and so far so good. I also created a default ads were I did set the CPM very low hoping for AdSense to compete. So far it looks that AdSense is not competing and is only using our unused inventory. We’ll see better numbers once we get targeted again by AdWords advertisers. Hoping for not too much spam.
1:51 am on Apr 5, 2008 (gmt 0)

10+ Year Member



That's interesting Januuski, so using Admanager could be a means to set a minimum value for Adsense CPM ads -- I'd imagine that would be a feature many publishers would welcome.
5:30 am on Apr 5, 2008 (gmt 0)



That's interesting Januuski, so using Admanager could be a means to set a minimum value for Adsense CPM ads -- I'd imagine that would be a feature many publishers would welcome.

I'm not sure how much I can say about it, however I dont think that currently the AdSense option in Ad Manager has anything to do with setting minimum CPM/CPC. Even the AdSense settings are limited.

The CPM/CPC campaign info is probably there only for us to better manage our campaigns and profits. Dont forget that the AdManger is meant for those selling ads directly. Google is hoping to get some of the unused inventory and to offer those ad slots to the AdWords clients.

Not sure what requirements GOOG has for Ad Manager but I have AdSense, AdWords, Analytics, Webmaster Tools and other Google products so they can easily see what is going on.

So far so good.

PS I'm still not sure why AdSense does not allow us to set minimum CPC/CPM, geo targeting, advertiser approval etc. Together with AdWords we could easily have the greatest marketplace for web ads. It would be great if AdWords advertisers could compete over our ad slots and we could set the basic criteria.

10:36 pm on Jun 4, 2008 (gmt 0)

5+ Year Member



I was recently approved and am still investigating if this is something I should be using. I'm on the other end of the scope I guess - I have 95% adsense ads on my site and only a few direct advertisers. My first thing I'm trying to determine is if this will help me continue to use Adsense and help me encourage direct advertisers to purchase ads through me directly at a rate that might be higher than my usual adsense CPM.

Does Ad Manager handle shopping cart/payments that allow companies to purchase through me directly via this system so I don't have to handle the online order processing?

12:39 am on Jun 5, 2008 (gmt 0)

10+ Year Member



I've just been playing around with Admanager, and, in answer to my own question above, it seems that it does allow you to set a minimum CPM rate for Adsense, which, in itself would be reason enough to use Admanager.

Down at the bottom of the "Edit Line Items" screen, there's an option called "value CPM" for which the help screen says in part:

"... Can also be the minimum threshold AdSense must exceed to override remnant or house ads."

So what I gather this means is that if you want to set a floor for Adsense CPM ads to be say US$2 CPM, then you need just make a house advert (which could I guess be a blank pixel if you really wanted) and set it to $2. Then add this line item to all your placements and you should be set.

I've not tried this myself, but it seems to be what it means.

10:13 am on Jun 5, 2008 (gmt 0)

5+ Year Member



I was invited today and I have already set up two campaigns. It's excellent.
2:59 pm on Jun 5, 2008 (gmt 0)

5+ Year Member



I've been using AdManager for a couple of months. This is one of the most counter intuitive applications I've ever used. There are so many usability issues with it. The biggest issue I have now that I'm used to their bs is the inability to override their inventory checks. It creates all sorts of issues when you are trying to even out distribution of ads.

The whole thing is a real pain. A multi-billion dollar company should be able to put out better apps than this.

1:28 am on Jun 6, 2008 (gmt 0)

10+ Year Member



I wouldn't say it's excellent, but I wouldn't say a real pain either -- esp considering it's still in beta...

One issue that is an irritant is that you can't use one adslot multiple times on the same page without risking the same ad appearing more than once. This was easy to stop from happening in other products like OpenAds, seems like an obvious oversight to me.

 

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