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Disabled for risk to AdWords customers



12:42 am on Feb 24, 2008 (gmt 0)

5+ Year Member


A few days ago I was disabled for the following reason from Adsense. I have gone over and over the Adsense TOS and I still cannot find any reasons as to why I was "dis-banded." Any thoughts as to what the following means? I am still at a loss for understanding. I have since sent an email to support sharing my sincere desire to comply to any of their needs. I would love to hear any of the thoughts you have. Thanks!



[edited by: martinibuster at 2:48 am (utc) on Feb. 24, 2008]
[edit reason] TOS VIOLATION [webmasterworld.com] [/edit]


1:00 am on Feb 24, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I don't think there is way to make clear observations from this type of message.

If Google feels "your Adsense account has posed a significant risk to our AdWords advertisers", it could mean several things since several possibilities could cause a bad Adwords advertiser experience. My immediate thought is a TOS violation that hinders conversions.

But since don't know your sites' history, it's difficult to make an observation.

All you can really do is correspond with Google and hope your Adsense account is reinstated.


1:24 am on Feb 24, 2008 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member

A few accounts have been terminated recently due to this reason, but AFAIK there has been no clear indication what it means. It may simply be that there are few if any advertisers for topic X, and they don't see any benefit in running unrelated ads.


1:53 am on Feb 24, 2008 (gmt 0)

5+ Year Member

Being that I run my site in a very small niche - I could see where this is coming from. THOUGH, I find my ads to generally be very targeted to exactly what my site is related to. In some cases though - only 2 will be targeted, and the leftover couple spots will be completely off topic; possibly to the reason of not having enough ads for the subject. Thank you for the thoughts so far.


2:33 am on Feb 24, 2008 (gmt 0)

5+ Year Member

My theory on this is that it's the catchall phrase for situations where google has determined that an account, because of the websie content, demographics of visitors, or similar variables, often out of the control of the actual webowners, results in a higher percentage of joy clicking, or clicks that have no value to any advertiser.

Even we here know that certain kinds of sites just don't seem to generate much money, much ctr, etc, or the opposite, with some sites generating large ctr which is unnatural.

No doubt google has profiles of sites that offer no value, and then cuts sites that fit the profiles, rightly or wrongly.

Proxy sites are a good example.


2:41 am on Feb 24, 2008 (gmt 0)

Remember, too, that Google doesn't have to prove or even suspect a violation of the TOS to end its relationship with you. It can quit at any time, for any reason, just as you can. This means that looking for a possible TOS violation may be a pointless exercise if, say, Google is disabling your account simply because of low conversions from clicks.

It's always possible that your account was flagged because of something that an algorithm caught, and that you got cancelled because your site or traffic fit a certain profile (see Coachm's remarks). If your site is legitimate, Google may reverse its decision on review, so don't give up hope until you've received a reply to your e-mail. (Other publishers have reported having their accounts re-enabled following an appeal.)


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