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Forum Moderators: martinibuster
joined:June 3, 2007
Since June 8th my EPC has dropped 14.39%, my eCPM by 12.21% and comparing Monday 4th v Monday 11th my earnings were down 24.63% with the same number of clicks.
This is a bit too co-incidental for my way of thinking.
No my trade is not on holiday this is a 12 month of the year business generally with few fluctuations.
Yes there seem to be plenty of quality advertisers however I am now seeing a lot of "directory type" sites in AdLinks and they were never there before and checking through the SERPs advertising they are cropping up in the first few pages.
Certainly something significant is happening so far as my sites are concerned and if I have a few more days of this then I shall remove my AdLinks to see if that stops the rot.
Is anyone else seeing similar.
Today, however, all of sudden everything looks like it's on the rebound. I've almost earned the total for my entire day yesterday already. For one topic, my ecpm is back to normal and in another it's through the roof. I'm hoping this is truly a recovery and not just a blip in a continuing free fall.
At the moment we are looking at our stats, shaking our heads and asking 'what have we done to deserve this?'
You may have noticed I have not mentioned whether I'm talking of earnings going up or down. That's because it doesn't matter. Eventually it's going to smooth out again - or not. As publishers we can optimize, track down our hotspots, do the best we can. But in the end we have to accept - its not us who's driving this thing.
Yep, just about the same place we are! We gave them the benefit of the doubt since February and still no detectable improvement even after this supposed MFA extermination. We are now down over 60% from ANY month last year, so tomorrow it will be adios to G. We were accepted into two other PPC programs immediately, so we will be converting over the pages that are not producing (most of them) on G starting tomorrow. It's a pain in the butt, and in general G had been really good to us over the last couple years, but it just is not working out any more.
Coming to Domain Advertising services such as SEDO - EPC is down from 0.104 to 0.053 this month :-)
Also, some Advertisers will be tempted to try Panama, but I am not very satisifed with their targeting and I believe Google will remain in control, atleast for few more quarters.
Don't ask me why or how. Could be any number of reasons or a combination thereof.
No guarantee this will continue through the week let alone forever. EPC was once this high for a while, then dropped. But the rise this time was not gradual; it just went up like a rocket.
Many of the same advertisers as before, but many are gone, too, presumably cut by Google in Purge 1.0.
I suspect as has been mentioned several times on this board by myself and several others this year that those who have converting traffic and those who do not will be clearly defined over this year.
We are without a doubt being targetted by advertisers who can more easily see that our properties and inventory convert and the trend is showing no signs of stopping. We actually are approaching december 2003 epc levels but now we have 20 times the traffic:)