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AdSense EPC Going Into Freefall!

Since June 8th 2007

     
5:56 pm on Jun 12, 2007 (gmt 0)

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I am beginning to wonder whether this has anything to do with the MFA/ARB clampdown?

Since June 8th my EPC has dropped 14.39%, my eCPM by 12.21% and comparing Monday 4th v Monday 11th my earnings were down 24.63% with the same number of clicks.

This is a bit too co-incidental for my way of thinking.

No my trade is not on holiday this is a 12 month of the year business generally with few fluctuations.

Yes there seem to be plenty of quality advertisers however I am now seeing a lot of "directory type" sites in AdLinks and they were never there before and checking through the SERPs advertising they are cropping up in the first few pages.

Certainly something significant is happening so far as my sites are concerned and if I have a few more days of this then I shall remove my AdLinks to see if that stops the rot.

Is anyone else seeing similar.

5:43 pm on June 18, 2007 (gmt 0)

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I'm always a little slow on the uptake on these threads because if I have a bad day or two, I say, okay that was just a couple of bad days and then if it turns into 3 or 4 I say, okay, it'll get better tomorrow, then if it turns into 5 or 6 bad days I say okay well, it'll- Hey wait a minute! WTH! So now I'm finally chiming in with a "me too" and it was exactly the 8th that my ecpm started tanking big time with yesterday being the absolute worst day in about a year and a half.

Today, however, all of sudden everything looks like it's on the rebound. I've almost earned the total for my entire day yesterday already. For one topic, my ecpm is back to normal and in another it's through the roof. I'm hoping this is truly a recovery and not just a blip in a continuing free fall.

9:10 pm on June 18, 2007 (gmt 0)

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We've been in the adsense programme for years. Got used to a steady decline in epc almost from the start. Sometimes there's a nice upward spike, sometimes there's a sickening lurch downward. Goes with the territory.

At the moment we are looking at our stats, shaking our heads and asking 'what have we done to deserve this?'

You may have noticed I have not mentioned whether I'm talking of earnings going up or down. That's because it doesn't matter. Eventually it's going to smooth out again - or not. As publishers we can optimize, track down our hotspots, do the best we can. But in the end we have to accept - its not us who's driving this thing.

9:18 pm on June 18, 2007 (gmt 0)

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I'm having a 40% reduction in eCPM, starting on May 24. My stats have always been stable until now, strange.
9:22 am on June 19, 2007 (gmt 0)

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>>At the moment we are looking at our stats, shaking our heads and asking 'what have we done to deserve this?'

Yep, just about the same place we are! We gave them the benefit of the doubt since February and still no detectable improvement even after this supposed MFA extermination. We are now down over 60% from ANY month last year, so tomorrow it will be adios to G. We were accepted into two other PPC programs immediately, so we will be converting over the pages that are not producing (most of them) on G starting tomorrow. It's a pain in the butt, and in general G had been really good to us over the last couple years, but it just is not working out any more.

12:42 pm on June 20, 2007 (gmt 0)

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Amidst all the doom and gloom, I cannot believe the spikes I have been seeing over the last ten days. I rather doubt it will continue, but I have never seen AS earnings as high as this. I'm sure I am not the only one seeing this kind of thing right now.
1:05 pm on June 20, 2007 (gmt 0)

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My 2 cents..
Advertisers now have Placement Performance Report which lets them decide where their ads are performing the best and where they are losing money. So MFA/ARB will be filtered by Advertisers as well. I guess, genuine content creators should not have any problem.

Coming to Domain Advertising services such as SEDO - EPC is down from 0.104 to 0.053 this month :-)

Also, some Advertisers will be tempted to try Panama, but I am not very satisifed with their targeting and I believe Google will remain in control, atleast for few more quarters.

1:42 pm on June 20, 2007 (gmt 0)

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40%+ raise (EPC) for over a week. Holding steady.

Don't ask me why or how. Could be any number of reasons or a combination thereof.

No guarantee this will continue through the week let alone forever. EPC was once this high for a while, then dropped. But the rise this time was not gradual; it just went up like a rocket.

Many of the same advertisers as before, but many are gone, too, presumably cut by Google in Purge 1.0.

p/g

2:00 pm on June 20, 2007 (gmt 0)

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Our two largest properties have seen a doubling of epc across the board with substantially better ad inventories.

I suspect as has been mentioned several times on this board by myself and several others this year that those who have converting traffic and those who do not will be clearly defined over this year.

We are without a doubt being targetted by advertisers who can more easily see that our properties and inventory convert and the trend is showing no signs of stopping. We actually are approaching december 2003 epc levels but now we have 20 times the traffic:)

7:15 pm on June 20, 2007 (gmt 0)

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No freefall here, rather a slight improvement, especially with regards to EPC. The data sample is too small though to draw any final conclusions.
8:12 pm on June 20, 2007 (gmt 0)

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Roger that here.
After a BAD beginning of the month, I'm hitting the goals now I had laid out for me for NEXT month. The turning point here seemed to be around the 15th.
CTR is still down, but earnings are up.
I will pray the trend continues.
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