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AdSense EPC Going Into Freefall!

Since June 8th 2007

     
5:56 pm on Jun 12, 2007 (gmt 0)

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I am beginning to wonder whether this has anything to do with the MFA/ARB clampdown?

Since June 8th my EPC has dropped 14.39%, my eCPM by 12.21% and comparing Monday 4th v Monday 11th my earnings were down 24.63% with the same number of clicks.

This is a bit too co-incidental for my way of thinking.

No my trade is not on holiday this is a 12 month of the year business generally with few fluctuations.

Yes there seem to be plenty of quality advertisers however I am now seeing a lot of "directory type" sites in AdLinks and they were never there before and checking through the SERPs advertising they are cropping up in the first few pages.

Certainly something significant is happening so far as my sites are concerned and if I have a few more days of this then I shall remove my AdLinks to see if that stops the rot.

Is anyone else seeing similar.

11:20 am on June 15, 2007 (gmt 0)

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You are absolutely right. Even with all this quality score and smart pricing, both of which should penalise the good publishers but benefit the good ones, our income has been slowly declining.

It's almost entirely a cost per click issue. Google needs to be billing advertisers more and more each month as their network becomes a more important advertising location.

11:30 am on June 15, 2007 (gmt 0)

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Ups and down is part of AS; here is my story so far
Jan - Down
Feb - Recovering
Mar - Almost there
Apr & May - Top of the world
June - Down 50%
July -? no idea

This cycle will keep repeating as AS is biding network and not like TF where your income remains on same level or go up as traffic increases.

12:26 pm on June 15, 2007 (gmt 0)

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Are you experiencing the same as this thread:

[webmasterworld.com...]

or are referring to a longer-term reduction?

ann

12:26 pm on June 15, 2007 (gmt 0)

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I don't know what the hullabaloo was all about because all I see is where Google's little move only benefited Google.

I have twice as many fleas in the flea cage than I had going into this shouting match. I knew it was much ado about nothing with all it's sound and fury!

I wish they would get off it and help out the publishers. I thought it was just going to be a bumpy ride but this isn't even a ride. The new fleas (same ad companies) just meant a lot more work.

Ann

12:46 pm on June 15, 2007 (gmt 0)

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I'm seeing EPC way up. However my CTR is down 40%. Net result is less money. I believe the CTR is currently down because Google is doing a ad shuffle.

Besides the fleas that Ann mentions - Google has done nothing about the MFA sites who aren't using Adwords.
I've been searching for content theives by search for snippets from my pages.

Nearly every search brings up 3-5 MFA sites with 2-3 ad blocks at the top with fake search results containing snippets. I'd bet there are 10 MFA sites for every real content site out there.

I'd love to DMCA these guys but I guess the 'fair use' theory prevents me from being able to do it.

1:45 pm on June 15, 2007 (gmt 0)

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I knew it was much ado about nothing with all it's sound and fury!

Sadly, this has become a familiar story where Adsense is concerned.

[edited by: Scurramunga at 1:46 pm (utc) on June 15, 2007]

1:46 pm on June 15, 2007 (gmt 0)

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I've seen the usual ups and downs this month, but the June average is up over other months in 2007, and it's almost exactly the same (down a statistically insignificant 1.25%) as the same period last year.
4:53 pm on June 15, 2007 (gmt 0)

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Everything has doubled for me since Monday! Still holding my breath waiting for it to fade but it is not. All eCPM jumped to double digits and the top page to triple.

Still pinching myself!

(general appeal website, free graphics downloads)

[edited by: Khensu at 4:58 pm (utc) on June 15, 2007]

8:21 pm on June 15, 2007 (gmt 0)

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All eCPM jumped to double digits and the top page to triple.

This is bizarre!

Ok, so only a few people have posted but we have either huge falls, equilibrium or huge gains and all from experienced well-seasoned AdSensers.

The last time I received a smack like this was May 5th 2005 and, to be honest, I still really have never understood what that was about other than I was increasing my AdSense earnings rapidly.

I feel at some point that Google is going to have to become more transparent since, no matter how good the program is and its pros and cons, after occurrences/wild swings such as this week, it matters not whether one has won or lost since both sides are saying "Errr, what did I or didn't I do for this loss/bonus?", tell us why such things have happened before we lose faith in your product.

Selling ads direct is not easy however if this were to happen a few more times I'll bet that some will be looking at that option.

8:52 pm on June 15, 2007 (gmt 0)

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Well mostly people only bother to come here if they have a drop or problem or whatever so the up down threads tend to be a bit one sided.

For what its worth My EPC is up, my ctr is up and very solidly over 1st of month to now and still rising across 15 sites. Its been very steady and actually rising overall for 4 years in october.

Never normally varies more than 10 percent up ur down. 15 days of this month are avaraging 35 to 40 percent up as far as income goes.

All real sites built to share info about 7 years ago and no bought traffic. Never updated either. Traffic has been largely unchanged in the last 6 years either. My filter was emptied about the 5th and is almost full again already. All the old players are still there but using adwords/other. Maybe the ones that are seeing drops are not keeping the filter up to date?

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