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Today while working in FP, doing a preview on my computer, I saw a different variation. Name on left, in their regular font, background color extended down further, except for none behind the tab-like space for the Google name. I took a screenshot of just the ad, if I can figure out a way to add it here, I will.
On the positive side, I like the fact that Goog is trying to keep things fresh.
Suggestion (Can ASA relay to the team?) :
Perhaps Google can come up with a few formats and allow publishers to select the one that best suits their site's look. I don't think it's too much to ask. While at it, maybe a color version of Goog's logo might just add a bit of spark to an otherwise dreary web page.
On the other hand I could put up with almost anything if you would just get rid of the misspelled Google (Goooooogle). It makes it look like we are running phony Google Ads.
Curious... any guesses... why do you think these changes would improve earnings?
I can guess why "Ads by Google" at the bottom instead of top would... b/c people don't read the text at the bottom (!) and assume they are nav links... isn't this going to mislead more ppl, "fast surfers," among others, dsylexics, et al?
But why would the graphic be better than "Ads by Google" text?
our ad formats specialists
I'm not sure why but this sounds very funny to me. I can just picture how hard this job must be because I havent seen very many new ad formats in very long time. Google should hire more "ad format specialist". Or just give your publishers freedom to create custom ad formats.
Afterall - every site is different, targets different audiences and age groups, so perhaps ad variations to reflect this would be good.
a) it stays at the bottom right of my leaderboards - because squished with the ad links on the top left is a no no - and
b) it hopefully gets consistent and doesn't alternate with the old design like now. i also wouldn't welcome if it boils down to a procedure of constant testing of new logos and placements in my ad blocks on googles' site.
now goog please give us options for the logo color and ad fonts.
Just a theory but is Google trying to increase the surfers awareness that they are advertisements not internal links. Thus decreasing click throughs but increasing conversions for the advertiser?
Can anyone see any change in stats that they can contribute to the new design (eg.higher / lower clickthrough etc)?
good question. I see slightly higher CTR, but I still can't say whether it is part of the usual "swing" or due to the new design. It's probably too early to tell. Also, my ads have not been blended in the past, so my visitors know that they are clicking an ad anyway. I understand that this may not be true for those sites with fully blended ads, and I agree with you that the new design looks strange without borders.
Could be other factors but I don't see anything else changing.
Likely more confusion between internal links vs ad links. As long as the ads are on topic then it is fine with me if users click.
image is a 2kb additional fetch. It appears that at least Google has made sure this is the last fetch made to the pagead2 domain so it does not block other fetches, such as the more important ad content.
There was a time when the ads worked well in an IFrame, allowing complete decoupling of the load time, but this IFrame capability has long since been partially broken. Placing the ad's code at the end of the page helps but there can be so many fetches to the one server it blocks all other asynchronous browser activity for many milliseconds. Google's ads cannot be made to execute "fully" asynchronously without using an IFrame.
This new "Ads by Google" format could be handled fairly well, simply with fonts, classes, and styles, but of course Google wouldn't have absolute control of the look.
Recently Google's home page has gone from 3 fetches (GETS) to 4. It used to be two fetches until they added the silly drop down "more>>" DIV that apparently needed a [X] button close graphic. That "close" button graphic is needlessly loaded millions of times a day! It's in everybody's cache, intermediate caches at ISP's. Now if the whole world used Google's "X" graphic the internet might be a little faster! (I wouldn't do that though!)
Google checkout is now penalizing the world too.
[google.com...] Edit:The link above won't work Google is detecting WW's redirect (No PR for anyone these days!).
There are many very nice fonts available.
So I guess you can see I would prefer some text only options which could approximate the graphic very closely, it does look better, but it takes longer for the site visitor to see it!.
Back button anyone! (Instead of clicking on an Ad!
I'd truly love to see the IFrame capability fully restored, then Google's server can go as slow as it wants.
Anyway just some rantings from a webmaster that's getting tired of seeing the web go slower, and sssllloooowwwwweeeeerrrrrrrrr, needlessly.