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But have no idea what exactly is this program?
Well, to start with, would I earn more?
I went ahead and switched to the smaller rectangle format (I was already using the large rect format), and enabled the channels for this format to be "targetable" by advertisers.
Will be interesting to see what happens.
If anybody has a channel set up to run these advertisers' spots, I'd appreciate feedback. Are the new ads "on target", or do they push unrelated (but high-profit-margin) items or services for which the advertiser merely wanted "lots of eyeballs"?
I really can not take this email seriously, given the site they referenced in the email. It is a non-producing, totally ugly personal family picture site of mine, which has not been not been updated in 7 years.
I only have one site, so they referenced the correct one. My only problem is, they're asking me to begin using more ad units of a certain size that I normally don't use.
Not really sure how this "custom placement packs" program works, but it sounds as if certain advertisers are allowed to request ad sizes and ad types for site-targeting -- if the publisher does not currently use that ad size.
My site is small and quite specialized, so I can't imagine which "largest brand advertisers" would want to pay to put their ads there.
A site like yours may be exactly what a large advertiser is looking for. If you have a unique, targeted niche, the advertiser may feel their ROI would increase when advertising on your site.
joined:May 2, 2005
I dont have 300x250 above the fold available anyway. (I can do 250x250)
To Google Adsense: If you can offer me a guaranteed eCPM of at least $10 we can talk other than that there is no AdSense on my website.
Isn't that a really huge square? I think the ads I'm running are text-only and are all 468x60. A 300x250 is almost 3 times the real estate (75k pixels vs 28k pixels), and significantly, two more ads.
If I go along with this, should I remove the second 468x60 unit and just go with the single 300x250?
I currently have the following format:
468x60 2 ad unit
1st paragraph text
468x60 2 ad unit
Rest of text
In which location would you place the rectangle, and would you keep the second unit?
Currently both units run similar CTRs with the top unit getting 4 clicks for every 3 clicks on the second unit.
joined:Oct 27, 2001
At what resolution? I'd be more inclined to keep what I have as far as placements go and use the channel/placement targeting feature they also introduced today.
I can see why they want above the fold placement, but that's a big hunk of srceen to be allocating on a hope. At least I can't see it happening on most of my pages.
Maybe they'll use YouTube videos?
If you do this, my guess is you will get more targeted ads. If that's the case, make sure you run the max amount of ad units they allow, that way you aren't showing "just banners" the other ad units will show the contextuals, while the medium recs are showing the banners.
I was thinking if it was a good deal or not. But now I see that they were just sending this canned message to all publishers. Standard promotion. Nobody really "selected" my site, so not worth my time.
joined:July 2, 2000
I wrote back asking about whether these were cpm or cpc ( as I already have gotten rid of ppc image ads which target my site) and also asking about when cpm they were paying.
Maybe they plan on rolling out a new program so first they need the advertising space to do so.
Obviously, I immediately came here to see if anyone else got one.
As has been asked previously - did anyone NOT get one?