Welcome to WebmasterWorld Guest from 184.108.40.206
As far as I'm aware, if you're showing content to Google but not to a user (and by that I mean that the user can't discover that content by expanding an area or opening a lightbox etc) then that is the textbook definition of cloaking: the page could potentially rank for text that the user cannot see if they click-through from a SERP. That's bad user experience and misleading.
Implementations consistent with the principles of the invention can determine whether a document includes hidden text, links, and/or other objects. In this way, the ranking of search results may take into account attempts to trick the search engine into ranking results more highly (e.g., by ignoring text that the user would not see when analyzing the content of the document).
Why? Their needs are likely to be completely different.
...mobile user has to get the same content as the desktop's one.
A desktop homepage often serves as a welcome page, messaging center and promotional space all in one, but the mobile homepage should focus on connecting users to the content they’re looking for. In this section, we explore the principles for building a mobile homepage that gets users what they need, fast.
An extensive menu might work well for your desktop site, but mobile users won’t have the patience to scroll through a long list of options to try and find what they want. Consider how you can present the fewest menu items possible - for instance, a major department store refined the product categories on its mobile site, presenting study participants with a shorter, more clearly-defined list than on desktop.