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Does Google Like Content Higher on the Page?

     
8:11 am on Jul 17, 2014 (gmt 0)

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System: The following message was cut out of thread at: http://www.webmasterworld.com/google/4687512.htm [webmasterworld.com] by goodroi - 6:34 am on Jul 17, 2014 (utc -5)


I've been asked to move our content further up the page because Google likes that and our competitors content starts higher up. Is that really true?
12:35 pm on July 17, 2014 (gmt 0)

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Higher than what? They're definitely not crazy about a ton of ads above the content.
12:40 pm on July 17, 2014 (gmt 0)

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Sorry, I should have been more specific.

In the HEAD there are scripts etc., then further down we have select criteria (lists of countries, ages etc.) then further down is where our main content (H tags, wording etc.).

I have been asked to somehow move that last part up as, when you do a view source, the actual content appears to be quite far down the page.

I'd be suprised if it makes that much difference but I'd like to know what the Webmasterworld forum thinks of that.

Thanks

Mick
1:32 pm on July 17, 2014 (gmt 0)

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Probably a minimal difference, if any as far as SEO. Depending on what all you have, it might give a tiny performance boost, which is always good.
1:55 pm on July 17, 2014 (gmt 0)

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Thanks netmeg.
2:01 pm on July 17, 2014 (gmt 0)

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I would focus more on speeding up your scripts than where things appear in the code.
10:09 pm on July 18, 2014 (gmt 0)

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This won't effect anything, really. The higher content reflects contextual relevancy more than anything; and even then, there are other markers for weighting subject matter as well. Links are a better source to place higher within pages to create that context with other citations and source (on and off page). Heading tags and page title should be focused on more as well.

PJ and netmeg are both right, giggle. To expand, head over to Google's or some other sites page speed tester. Slow loading speeds hurt for rankings. And don't worry about content placement. If it's on the page, Google and Bing will understand the context and content your client is portraying.

Also, you shouldn't necessarily be focused on the structure of what you are saying; it might be more of the context and the size, quality, authority and speed of the message those pages are speaking. Basically, it's more of a matter of 'what' are you saying, rather than 'how'.

"because Google likes that"...no, no...it really doesn't care.
 

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