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This is my guess, at any rate. I feel that overall, this will be an improvement in the web, which will become less a collection of content farms and more a collection of pages created with the user genuinely in mind.But not necessarily in the right order!
For a while now I've been pushing clients to build sites that anticipate a range of user intent and provide content useful to various kinds of users in different places in the buying cycle and in their engagement with the product...
For a while now I've been pushing clients to build sites that anticipate a range of user intent and provide content useful to various kinds of users in different places in the buying cycle and in their engagement with the product... and perhaps even with the product niche.We also have to remember that not all sites have a product or a buying cycle. In actual fact those with no buying cycle and no products are often those that deserve to be at the top of the SERPs.
Particuarly in the latter, I got the sense, from John's comments following the mention of Hummingbird at about 23:50 into the video, that Hummingbird looks at the different aspects of content included not just on a product page, but on a site, and it tries to return sites that satisfy the intent of a wide range of relevant and helpful queries.
If so, an SEO's concern is not so much about what keywords are included on a page, so much as what pages are included on a site... and, beyond that, how helpful the pages and the site are to a broad range of users.
Surely it hasn't taken Google all these years to realize this.
If they are shifting from strings, which in my thought patterns imply depth of quality, to things, which imply single items to simply satisfy consumerism
joined:Sept 20, 2000
How can we build Pages that fit the longtail keywords, without this data?
You know, it's always seemed just the opposite on my sites, so this may depend on other factors.
Do you mean in comparison to terms that you actually tried to target?