What is the best way to redirect the homepage of one site that has been Penguinized without forwarding the Penguin (or penalties)?
I assume that 301 redirects would transfer the penalty / Penguin demotion automatically as well.
Their former SEO appears to have built links ONLY to the home page of a site.
Would it be best to:
1) Create a NEW page on the site, such as example.com/home.html and redirect the index.html page to this home.html page?
2) Move the whole site to a different domain name and redirect internal pages via 301 and the home page via some other method?
Because they have a lot of business cards / brochures, etc with their current domain name on it, they DO need to be able to redirect visitors to the new site. She just doesn't want to redirect the bad karma with it.