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Often when you're searching on Google for a person or organization name, or other broad topic, you'll find a block of search results labeled "In-depth articles"....there are steps you can take as a webmaster to help Google find your high-quality, in-depth content and best present it to users in the search...
You can help our algorithms understand your pages better by following these recommendations:
use schema.org “article” markup,
provide authorship markup,
rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
provide information about your organization’s logo,
and of course, create compelling in-depth content.
and improves the chances of it appearing in this new set of search results.We'll see, I'll check the top results for markup, now excuse me while I get back to my Panda hunt...
What is happening, though, is that the algorithm increasingly reflects the way the world at large has always been working, and I'm thinking this troubles those who may have viewed the internet as a new frontier, away from that world.
...the algorithm increasingly reflects the way the world at large has always been working...
How our various businesses fit into that is tougher to say.
So now search just brings up the kind of information your local library used to carry - safe, recognized publications, not people's diaries.
Google has confirmed the block will appear in the center of the page. The company also said there was no "white list" as I suggested above. Here's a statement provided by a Google spokesperson:
"Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that's on a local newspaper website or a personal blog, we'd like to surface it."
That is perhaps a statement of my worst fears, but not close to what I meant to suggest.
major surprise to me, one of the publications that I feared might be too far from the mainstream to be considered (I've never seen it appear in Google News, eg) was the source of one of the three articles
Is this an attempt to take our content and directly integrate it into the serps to keep people from visiting our sites?
[edited by: Robert_Charlton at 11:41 pm (utc) on Aug 9, 2013]
[edit reason] Fixed link to prevent side-scrolling [/edit]
Have you actually looked at the sample "In-depth articles" results?
markup as that makes it easier for us to scrape !
I think this the beginning of something bigger that will take our content and post it in the search results.