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Not much wiggle room there
I suspect that most legitimate PR agencies, media-relations departments, and publicists will be happy to comply with Google's guidelines. Why? Because, if the term "press release" becomes a synonym for "SEO spam," one of the important tools in their toolboxes will become useless.
In order for Google to win they need to stop saying something is good or bad
[edited by: JD_Toims at 9:23 pm (utc) on Jul 31, 2013]