Several members have contacted me about the noise level rising and not enough actionable information to help Google rankings. So let's see if we can have a good thread to remind us of the countless actionable tips that are still valid for Google. I'm sure many of us veterans have forgotten many good tips that we used to profit greatly from.
So let's post those helpful tips here and remind each other of simple ways to do better in Google.
#1 - Make sure your audience finds significant value on every page they visit. If they don't find value on your page, they will bounce back to the serps (that's not good), not to mention that others won't link to your low value page and worst of all you have just lost a potential customer. It does not matter if you think the page has value, it only matters if the visitor feels their is significant value. One way to start identifying possible low value pages is to look at high bounce rate & low time on page. If a page has a 90% bounce rate but a 5 minute avg. visit then you probably don't have to worry.
#2 - Check your site on a regular basis for errors. I am talking about broken links, broken images, multiple redirect chains, typos, etc. Websites with high levels of errors perform worse in the serps. I don't know if Google is directly doing this or because an error prone site scares away users & backlinks which then leads to bad Google rankings. I have cleaned up several sites with very high amounts of errors and they all bounce back once I fixed their issues. Even if this had zero impact on Google rankings, it is just smart to clean up errors to avoid users getting frustrated and leaving your site.
#3 - Don't blindly follow advice on seo forums including this one. Anyone can post online including people that are not very smart. You should research and test ideas before making changes to your cash cow website. Even if someone is not an idiot you may be following advice that was good but is now outdated and bad due to Google constantly changing. It is better to be a leader and do your own research instead of being a follower and end up walking off a cliff.
What would you add to this?