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We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we donít want low quality experience merchants to be ranking in the search results.
Another hurdle in the way for affiliate marketers?
No Affiliates, Drop-Ship Consolidators, or Multi-Level Marketers
Each Merchant participating in the Program must be the merchant and seller of record, meaning that the Merchant charges the customerís credit card directly and ships or causes to be shipped the customerís order. Drop-shipping is permitted, provided the Merchant is not working primarily through drop-ship consolidators or ready-made drop-shipping sites. Merchants bulk listing products fulfilled through drop-ship consolidators are prohibited. Multi-level marketing businesses are also prohibited, such as businesses that recruit members or offer rewards for recruiting others and/or selling services.
they require a feed of your orders and your shipping and your returns
If you're talking about the Google Trusted Store program, they require a feed of your orders and your shipping and your returns.
Just the order number, the shipping company and the date. They take this to make sure you ship when you say you ship.
[edited by: ColourOfSpring at 8:06 pm (utc) on Mar 20, 2013]
Well in the first place, they don't take any customer information unless the customer opts in (and even then it's just the email address and country) Everything else is specific to the order, the products, the quoted shipping date and the merchant.
IMO G will not try to roll this out in the EU..
Google has plenty of lawyers all over the world, and if it doesn't pass EU legal muster, then they won't roll it out in the EU.
So far anyway, there's no promise of better SERPs whether you have it or don't, and nobody's being forced into it. But from what I've seen, they're not having too much trouble getting US vendors to sign up.
I suspect the message from G about "not being trusted by G" is subtle enough , not to be easily seen as "forcing"..iron fist , velvet glove...US . merchants will be reading between the lines..