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Google Giving Boost to Yelp - and sites with Yelp Reviews?

2:44 pm on Feb 15, 2013 (gmt 0)

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I was wondering if anyone else noticed Yelp pages suddenly taking position one in SERPs they watch. "your-city web design," "your-city dui lawyer," "your-city donate clothes" are examples of what I'm seeing. The latter case was brought to my attention when a client told me Yelp had been in to her office to solicit business. I went back to the office to find it held the first 5 positions in the search! Basically everything above the fold.

I also noticed, that sites that have been advancing seem to be those with Yelp reviews.
5:47 am on Feb 16, 2013 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I'm not sure that Google intentionally zeroed in on Yelp, but this trend is definitely growing.