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GOOGLE’S ANTITRUST VICTORY | The Federal Trade Commission said on Thursday that Google had not violated antitrust or anticompetition laws in the way it arranges its search results — a major victory for the Internet giant after a nearly two-year investigation.
One issue is that, because making money online has pretty low barriers to entry, it can mask the need for applying traditional business principles: building relationships and spreading risk being the two that immediately spring to mind. Making money does not equal running a business.
And, now it's official ... They don't owe anyonein America
I'm having a mobile app made for iOS and Android. More than half my traffic is mobile...
[edited by: TheMadScientist at 12:25 am (utc) on Jan 5, 2013]
Personally, I think long-term viability is what distinguishes the difference between running a business and a hobby
If you make money with your website Google wants that money.
[edited by: TheMadScientist at 8:21 am (utc) on Jan 5, 2013]
I should note: I do believe it will be possible to get traffic from the 'knowledge engines' in the future, but it's not something I think most people are going to be able to keep doing, because things are going to have to be on a level that's beyond what most are capable of, in my opinion, so my 'official advice' is don't even think about relying on it.
[edited by: TheMadScientist at 8:40 am (utc) on Jan 5, 2013]
what the specific alternatives to it are
For example, I'm taking some of that "free money" that I get from the sites that depend on Google, and I'm having a mobile app made for iOS and Android. More than half my traffic is mobile, so that's an easy call. The first version probably won't be very fancy (mobile app development ain't cheap) but it starts to build my base and I can always ramp it up in 2.0 and 3.0 and so on.
Making money does not equal running a business.
I'm curious about your thought process here, do you believe that the mobile app is going to get you more/different traffic or help you retain/convert your current traffic or both or something else?
@netmeg - I'm curious if/how you plan to monetize this.
but no mention of what the specific alternatives to it are. How about a list?
So how is this such a bad business to be in?
[edited by: goodroi at 4:24 pm (utc) on Jan 5, 2013]
Basically I have to sit here and hope A) that someone is searching for what I have, and B) that I show up at the top.
Refining your site(s) to match changing search patterns and terms does not mean sitting and hoping. Volatility is Google results in the last year makes getting it right more difficult, but some people are still getting it right (although Google is also more often getting it wrong).
To get it right you need to make changes, wait to see the effect, evaluate, make changes...
But these are tactics. Businesses (and long term planning) need strategies. There's a difference.
Some of us remember the pre-Google days when GoTo charged megabucks for clicks, Looksmart charged less for clicks but produced negligible conversions, Yahoo charged 295 US dollars to even consider listing a site with no refund if it decided against it.
I think long-term viability is what distinguishes the difference between running a business and a hobby
Free traffic is a product of the business model introduced by the internet and reinforced by SEs