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New "Show More Results" Infinite Scroll

     
2:56 am on Aug 17, 2011 (gmt 0)

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Yet again another change I'm seeing. Instead of the usual 1-10 pages and next button at the bottom of a Google search I see this...

[postimage.org...]

When you click the "show more results" button the 2cd page loads and so on. There is no option to jump to page 8 for example.
5:10 am on Aug 17, 2011 (gmt 0)

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Looks like they are moving to (or at least testing) the "infinite scroll" interface. I kind of like the idea - but the inability to jump around to deep pages could be a pain. Since I use Opera, however, I'll bet they won't support this feature for my main browser - at least until HTML5 JavaScript standards get finalized and see widespread adoption.
2:27 pm on Aug 17, 2011 (gmt 0)

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Does this impact clustering at all?
2:37 pm on Aug 17, 2011 (gmt 0)

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Guess you don't know 'til you try it but sounds like a positive change to me from a webmaster perspective. It will be interesting to see how that impacts clickthrough on lower ranked pages.
2:58 pm on Aug 17, 2011 (gmt 0)

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I put a post up on here about a month ago when I first read an article that Google will be introducing infinite scroll. I saw it this morning as it seems they are testing it out. I am seeing the show more results button vs a true infinite scroll. I do feel if they roll it out in its entirety we will see this impact the importance of title tags and meta tags. If more results appear right on the first page the webmasters will have the opportunity to really sell their site. As I would believe users will continue to scroll over titles and descriptions until they find exactly what they are looking for. Especially since right now page on of the SERPs for one of our main keywords is more than 50% spam.
3:46 pm on Aug 17, 2011 (gmt 0)

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I have yet to find a site where I do not like the infinite scroll.
If they make new results load automatically it is going to be great for the users.
I would even have nothing against more ads in between.
12:53 am on Aug 18, 2011 (gmt 0)

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I don't think they will implement it, for the reason that when you click on Page 2, you are shown sponsored ads, but if you just keep on scrolling down, their sponsored ads might not remain as much visible to users, which means fewer clicks on sponsored results and Google can't let a single penny slip out of its hands.
5:41 am on Aug 18, 2011 (gmt 0)

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There is no reason to place more ads in the right column while new results show up.
9:58 pm on Aug 18, 2011 (gmt 0)

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but if you just keep on scrolling down, their sponsored ads might not remain as much visible to users

Within reasonable conjecture, they might implement a floating right-column ad; ads anchored to the top / bottom of the browser window could replace the top of page ads when you begin scrolling down. Look for dynamic ad copy, as well, as scrolling continues.
Google will not leave any dollars "on the table".