I'm seeing a large online retailer website getting an extreme makeover for a lot of it's pages.
blue widget products, buy blue widget products at example.com
keyword - example.com
keyword keyword - example.com
In search it ranks highly for that keyword and is benefiting from it's title makeover but on site (and in cache) those new titles don't exist and the keyword(s) is NOT in the old title at all. It's almost as if any sales speak has been removed and various titles assigned based on search terms. In all cases the keyword and/or keyword combination is written in text somewhere on the page but it's not in the title whatsoever.
I knew Google was tweaking some titles but this is creating a completely new one using words not in the old title at all. Are titles becoming irrelevant now too?