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Mashable and machine generated content - is it a Panda risk



12:47 am on Jun 7, 2011 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Many large websites rely on machine generated and mashable content to differentiate their landing pages. And if done properly, I suppose it can present well to site visitors. But what about Google. How risky is this post Panda for sites, large or small?


11:30 am on Jun 7, 2011 (gmt 0)

5+ Year Member

I've been surprised (in the travel niche) by how many sites are getting good/improved results post-panda by simply having large numbers of pages of mashed date - weather, driving distances, maps etc for each location, along with adsense and affiliate links - with little or no UGC on the pages.

They do all seem to have lots of data on each page, though - I've not seen any with very low amounts of content that are rating highly, to the point that I suspect that the actual amount of content on a page, regardless of its source, is now a much more relevant ranking factor than it used to be.

I'm guessing these sites will largely get devalued in due course - but of course that's just a guess...

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