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Google results now displaying relationships to Google Reader

     
1:13 am on Feb 19, 2011 (gmt 0)

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While doing my weekly check of some kw phrases, I noticed this under the results for my site in light grey:

"From your Google Reader subscriptions"

I have an RSS feed for the site, and I subscribe to it, so I understand why it is there, but I have never seen this show up in the results.

Is this new?
6:37 am on Feb 19, 2011 (gmt 0)

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I didn't realize Google Reader was being integrated into the SERPs either. I use Opera's client so I'd never see Google Reader even when I do logged in searches.

That gets me thinking. Signals from Google Reader may be a rarely discussed ranking factor, even for non-personalized results. There's got to be some good engagement data there for Google, don't you think?
3:13 pm on Feb 19, 2011 (gmt 0)

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It does seem as if it may be a ranking factor, I'm not sure why else they would bother to track it.

I can understand that having people follow your RSS feed would contribute to the value of your site... the more subscribers, the more value your site would appear to have.
9:30 pm on Feb 21, 2011 (gmt 0)

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Google has complete and free access to Google Reader, that much is uber obvious. The more subscribers a url has would seem to make your url more "popular" but it is especially relevant when the user has subscribed to it themselves, which is most likely why they are displaying it, to add to their personalized search features. A Google Reader subscription probably is a ranking factor with as much value as a social bookmark has.

GWT also shows Subscriber Stats under Your Site On The Web, but those are for RSS feeds available on site, not from Google Reader.
12:30 pm on Feb 22, 2011 (gmt 0)

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