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Google has confirmed to TechCrunch that the above video is in fact real. Is this capability imminent? Sources familiar with Google product developments could not say whether imminent productization in the cards...
@HuskyPup - either you've been getting the test for a while, or I didn't communicate what's going on clearly enough. I'll give it another shot. Every letter you type in the search box on a results page creates not only a "Search Suggestion" dropdown box -- it also dynamically loads a completely new SERP, from top to bottom, via AJAX. The SERP seems to be based on the top Search Suggestion.
Every letter you type in the search box on a results page creates not only a "Search Suggestion" dropdown box
If google is recording each SERP result with every letter change then this will really distort impressions on Adsense.
users will still get a regular serps listing for their first search. its only if they search a second time on google that this will new thing will kick in.