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May 2008 Google SERP Changes

     

Hissingsid

7:20 am on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



< continued from [webmasterworld.com...]>

annej - I am very suspicious they do some link buying and wonder if Google is playing around with some algos they think might catch that.

I'm seeing similar signs this morning but I think that this is in reaction to the effect Internetheaven reported above. ie a devaluation in internal links caused an overvaluation in low value external links. I've seen a few sites rise to the very top of Serps that seem to have done it through link buying and link exchanging with off topic and/or poor geo location sites. Those now seem to be dropping.

Also one site that, out of the blue, got sitelinks for a very competitive 2 word term where there is no way it should be top of serps never mind be given sitelinks for that term. I'm pretty sure that this was an indication that external outgoing links, with the right anchor text, was given an undue boost. Today they have lost sitelinks. Lets hope they don't get them back!

What I'm seeing this morning looks like they are either tweaking down the weight of external outgoing links and incoming links or turning internal link anchor weight back up a tad.

Cheers

Sid

[edited by: tedster at 3:16 pm (utc) on May 1, 2008]

c41lum

11:41 am on May 1, 2008 (gmt 0)

5+ Year Member



I'm seeing pages drop out today. Seems like the suffle hasn't stopped yet.

cangoou

12:54 pm on May 1, 2008 (gmt 0)

5+ Year Member



Same here, some pages recovered 2-3 positions.

Bigwebmaster

1:40 pm on May 1, 2008 (gmt 0)

10+ Year Member



I am seeing a large drop in traffic today that I first started noticed yesterday afternoon. I was hoping it was a fluke yesterday, but there is definetely something changed as this is our lowest traffic levels since December.

I have noticed about 20,000 indexed pages have dropped out. Last week we has a severe decrease in the amount of visits by Googlebot for 3 or 4 days. Googlebot activity has increased a great deal since then, almost back to normal levels.

b2net

2:10 pm on May 1, 2008 (gmt 0)

5+ Year Member



A site I thought was stable dropped around 10 pages down today after having a small positive boost on Wednesday. I hope it is temporary.

netmeg

2:27 pm on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Still bouncing around between #4 and #6 for a single generic keyword where previously I've been down around #100 the past three years. Traffic through the roof; too bad it's not translating into better earnings. It's been a week now; I won't be too surprised if it goes away. The keyword is really *too* generic for my geo-targeted site.

neotroglodyte

2:40 pm on May 1, 2008 (gmt 0)

5+ Year Member



Hi

I'm new to this forum and am experiencing a big fall as well.

Looks to me that at this stage of the game where Google completely dominates the market it would be beneficial for them to have "inconsistent"/"moving" results in the natural search so people would click on the ads as those are consistent. When searchers will get the idea that they will not get the same (even though still relevant) result every time they search, they will most certainly pay more attention to the ads. Google getting richer?

ByronM

3:33 pm on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not sure if its relevant but my google serps seem directly correlated to my natural traffic. By that i mean for X% increase in natural traffic i get x% boost in serps ratings. As soon as the natural traffic lowers the serps lower.

My guess is there is a new link for some hot deal site that has decent pr and i get that PR boost when googlebot finds that link however when the "algo" or "filters" actually process that link the position is re-evaluated.

It could also be reduced for sandbox/site age. We re-did the entire backend/site in february so it may be fluctuating on that note as well.

Either way, it seems very much trended against natural traffic for us. Yes, i also run google analytics.

Atomic

4:40 pm on May 1, 2008 (gmt 0)

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From the looks of a few SERPs I monitor, blogs have been cranked up. They had improved significantly but now it's as if someone at Google decided blogs should dominate once again. And, in one particular set of results I've monitored for years, the same blog post has three top 10 positions on the three different sites it was published on. How useful. Have dupe content filters been turned off or something? I had suspected something like that and to me this points in that direction.

Hissingsid

5:27 pm on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anyone else notice sites with fairly obvious link exchanges recently take a hit?

Cheers

Sid

tedster

6:18 pm on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'm seeing spots that were held by very appropriate internal pages being replaced by the home page... yet again. Very frustrating. This kind of issue has cycled in and out of the SERPs over the past year, and right now, it's back for several sites I work with.

steveb

9:09 pm on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member steveb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I've found one instance where a page that objectively should have outranked every other page on its domain for a term finally being the top result for that term, after literally years of being only the third best page for that term.

That is not similar to tedster's observation above, but perhaps it relects current churning regarding this issue of trying to find the most appropriate page on a domain for a query.

steveb

11:37 pm on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member steveb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



"I've found one instance where a page that objectively should have outranked every other page on its domain..."

And now it has been removed from its top five spot and replaced (as it has been for years) by two less relevant pages.

potentialgeek

11:56 pm on May 1, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



> I'm seeing spots that were held by very appropriate internal pages being replaced by the home page... yet again.

I think this happens when algo tweaks or some kind of updates re-value internal pages and/or the home page.

Is there a Dewey thread still? I just noticed the Google Toolbar giving my site SERP #4 for my target single word; whereas on a google.com search it's not even in the top 20.

p/g

silencers01

3:17 pm on May 2, 2008 (gmt 0)

5+ Year Member



anyone else seeing significant declines in traffic beginning midday on apr 29th? there was some mention of it on the first page of the thread, and I'm currently experiencing a 10% drop for the past 2 days, which translates to a big number, since it's a heavily trafficked site.

i can't pinpoint any particular instances of keywords that have tanked for this particular site (hard since the site is so big), seems more like an overall small decline across the board for a lot of terms, but certainly not all. For some keywords that have shifted a bit I see informational resource pages/forums etc. moving up a little, or coming out of nowhere. This is for serps that were displayed yesterday. Looks like Google reverted back to previous results, or at least that's what they're serving me up right now.

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