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Web Manager University - Fall 2006
Class Title: Optimizing Your Websites for Google Search
Adam Lasnik, Google, Inc.
Date/Time: September 18, 2006 1:00 pm – 4:00 pm
Place: Catholic University
Directions to CUA
Has this been discussed before? Is it only for Government employees? I find this very interesting. Anyone planning to attend?
This page [firstgov.gov] is a little vague about the need to be a US government employee. But the registration form says you must first be a forum member, and the FAQs says "The forum is open only to government employees who have an email address in the .gov, .mil. or .fed.us domain."
joined:Apr 13, 2002
Good value at $10 bucks an hour even if it is only the basics.
That's an absolute steal!
They have a pretty impressive list of seminars, courses and webinars for the rest of the year too. :)
Here's a description of the seminar...
Optimizing Your Websites for Google Search
so does that mean that finally all kind of guess work and assumptions on how exactly google works wiil come to an end?
Doubt it, people will ALWAYS look for shortcuts. I can't see Google leaking the thresolds for spam and whatnot. Part of Google's business model relies on keeping the organic search under wraps and a little mystified (Matt Cutts Blog is a great example), they need people spending on AdWords.
Funny thing is people who think they should rank rarely take search seriously enough to pay an SEO consultant and find out what is wrong with their site / online marketing plan.
Nothing is free in this world, even the free serps.
[edited by: Bennie at 9:01 am (utc) on Sep. 5, 2006]
see the classes
* Understanding search engines and search engine results (25 minutes)
* Building crawlable, indexable, and well-ranked sites (45 minutes)
* Tools, tricks and troubleshooting (35 minutes)
* Break (10 minutes)
* Webspam --what it is, how to avoid it, how to report it, etc. (10 minutes)
* Live site evaluations (45 minutes)
* Questions & Answers (45 minutes)
The main session will be Q&A and break. Rest will be at philosophical level.
I wonder if I can get the title "Search Evangelist" where I work :) Hows that for a title on a biz card.
I always thought of Matt as the "Search Evangelist" for Google - at least to the Webmasters.
I thought we were supposed to build our sites for our visiors and not for Google?
I have a feeling that this runs toward the create lots of content and make it accessible to spiders level of optimization. I doubt we'll be seeing reciprocal link directories popping up on .gov sites a few months from now, lol.
With this said, I have to frankly note that -- while I'm excited about this upcoming presentation to government manager folks -- I think that the generally very-tech-savvy WebmasterWorld audience would be disappointed with the depth and focus of information presented. The primary emphasis will be on accessibility, not ranking, and the needs (and limitations) of government sites are often quite distinct from those of for-profit sites.
[edited by: Adam_Lasnik at 9:45 pm (utc) on Sep. 5, 2006]
With this said, I have to frankly note that -- while I'm excited about this upcoming presentation to government manager folks -- I think that the generally very-tech-savvy WebmasterWorld audience would be disappointed with the depth and focus of information presented.
I'm not too certain that would be the case...
The primary emphasis will be on accessibility.
Based on my years of researching and implementing accessibility guidelines, much of that translates over to better rankings. You'd be surprised at the number of tech-savvy people who overlook the alt attribute, <noscript> or <noframes> elements. ;)
Anyone who has ever heard me speak or met me knows I'd never have called me that on my own. Here, BTW, I'm braincloud, in reference to Tom Hanks in the movie Joe vs the Volcano.
[edited by: tedster at 7:21 am (utc) on Sep. 13, 2006]