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Ryanair Fires a Broadside at Google Over Ads

4:46 pm on Apr 12, 2016 (gmt 0)

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Do you remember the ]case started last year between the airline and an agent claiming to be representing the airline [webmasterworld.com], Ryanair? The Chief Marketing Officer of the airline has decided to vent his frustration in the last few days.
Misleading ads - that's what it all comes down to. It seems that others in the process have agreed that the ads put up by a third party have been misleading, as you can see from the commentary in the original thread.

The airline's frustration and argument is that Google is earning money from carrying the ads, and that it should do more to remove such ads from its system.

The airline called on businesses in the UK and Europe to stand up to Google over practices that it claims breach trust, confuse customers and make firms lose out. Ryanair Fires a Broadside at Google Over Ads [theguardian.com]

The Chief Marketing Officer at Ryanair didn't pull any punches when he felt that the ads run by a website appeared to represent Ryanair were only causing problems.
We know this because hundreds of consumers complain to Ryanair about it on a monthly basis. Yet so far, Google has done very little to end this practice. Ryanair has no issue with Google lawfully selling advertising, but some advertising, much like my friendís restaurant, leaves a bitter taste in the mouth. Google AdWords and Airline Search [theguardian.com]

Google declined to comment.

The case is still ongoing.

Airline Takes Legal Action Against Google Over Adverts [webmasterworld.com]

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